Regional Sales Manager

All the responsibilities we'll trust you with:

SALES STRATEGY FOR REGION

Undertake full responsibility for strategizing, executing initiative aligned as per business plan and achievement of the plan. Engage, lead and align key business stakeholders like distribution partners, Key account both regional and national on Red Bull strategies and motivating field sales team in the region to ensure long-term success on business plans. Implement the sales fundamentals (distribution, prices, placements, promotions, profitability etc.) with the customer within the assigned area. Measure these fundamentals and adapt them in order to gain the maximum out of the growth potential. Make sure to offer tailor made concepts to the distributors in his area in order to create a win-win situation.

CROSS FUNCTIONAL ALIGNMENT

Overall sales strategy to be aligned with Director commercial and other departments (Trade marketing, Marketing, Operations, HR and Finance) on activation, promotion, Forecasting linking it with to larger Off Premise strategy and best in class execution, defining synergies with key customers and channels Provide the necessary customer/area information as a basis for overall business planning and strategic decisions.

FOCUS ON SALES FUNDAMENTALS

Set, Track and Drive accurate Key performance measure across distribution, instore execution, Promotion, People and Sales suing periodic routines at every level as agreed in business plan. Align with commercial annex in top 80% contributing distribution partners across channels. Oversee distributor’s coverage expansion by channel to improve distribution within the defined channels and accounts and ensure all relevant outlets coverage by as per agreed sales plan that is tracked through depletions (DMS) system.

CAPABILITY BUILDING

Train, motivate and develop the front-Line field force across the region as per RB guiding norms and regulations to deliver Best in Class service Set and measure objectives for his direct/indirect, evaluate and support incentive programs on core KPI’s and assess performance monthly. Building effectiveness and driving efficiency. Focus on team motivation and development to retains and grows talent encouraging and getting them ready for bigger roles and preparing successors. He needs to create environment for effective data usage and building analytical skills all team members.

SYSTEM & PROCESS

Regional sales manager is responsible in ensuring Red Bull Way of working with in the region across channels as per set SOP’s and guidelines .100% Compliance on Timely reporting, Distribution management system DMS), Sales Force Automation (SFA), Warehouse forecasting, Claim Management of DP, Incentive disbursements. He is the single point of contact for all budgetary approval , Cost management for the region which are aligned with director commercial

Your areas of knowledge and expertise that matter most for this role:

• EXPERIENCE:
• 8-10 years of sales experience, ideally with food and beverage related business
• Previous successful experience leading field sales teams in a leading FMCG organization
• KNOWLEDGE & SKILLS:
• Leadership, Motivation and Team Skills.
• Clear understanding of Off Premise channel.
• A commitment to people management and development with a proven ability to build and develop talent.
• Strong analytical and organizational ability.
• Good working knowledge of MS Office (Word, Excel, Power Point) and experience with Field Force automation.
• High negotiation and interpersonal skills
• Management reporting and budget control
  

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