Regional Sales Manager-Packaged Drinking Water

Job Description

Role: Regional Sales Manager Position Overview: We are seeking a Regional Sales Manager (RSM) to lead and drive sales for our Packaged Drinking Water segment. The RSM will be responsible for market expansion, distributor management, and key account growth within the assigned region. This role demands a deep understanding of the FMCG sector, strong leadership abilities, and a strategic approach to increasing sales and market share. Key Responsibilities: 1. Sales Growth & Market Expansion Develop and implement sales strategies to achieve regional revenue and volume targets. Identify and establish new markets by on boarding distributors and expanding retail networks. Analyse market trends, consumer behaviour, and competition to optimize sales strategies. 2. Distributor & Channel Management Appoint, manage, and nurture relationships with distributors, wholesalers, and stockists. Ensure efficient supply chain management and proper stock availability. Monitor distributor performance and resolve operational challenges to maximize sales. 3. Key Account Development Build and strengthen partnerships with modern trade outlets, retail chains, corporate clients, and HoReCa (Hotels, Restaurants, and Catering) segments . Negotiate trade agreements, pricing structures, and promotional activities. Implement in-store branding and visibility strategies to boost product awareness. 4. Sales Team Leadership & Performance Management Recruit, train, and lead a high-performing sales team across the region. Set clear objectives, KPIs, and incentives for sales executives. Conduct regular market visits, coaching, and performance evaluations to drive productivity. 5. Brand Visibility & Promotion Execution Collaborate with the marketing team to implement regional promotional campaigns. Ensure execution of branding initiatives, in-store displays, and consumer engagement activities. Leverage digital marketing and social media to drive regional brand awareness. 6. Reporting & Compliance Track sales performance, prepare reports, and present insights to senior management. Ensure compliance with industry regulations, company policies, and quality standards. Utilize CRM tools and data analytics for sales forecasting and decision-making. Qualifications & Skills: Bachelors degree in Business Administration, Marketing, or a related field ( MBA preferred ). 7+ years of FMCG sales experience , with at least 4 years in a managerial role , preferably in Packaged Drinking Water or Beverages . Strong expertise in distributor management, sales forecasting, and key account development . Proven ability to expand market share and achieve sales targets . Excellent negotiation, leadership, and communication skills . Proficiency in CRM software, MS Excel, and data-driven sales analysis . Willingness to travel extensively within the assigned region. Key Performance Indicators (KPIs): Sales Revenue & Volume Growth Achievement of monthly, quarterly, and annual sales targets. New Market Expansion Number of new distributors, retailers, and regions added. Distributor Performance Stock turnover, order fulfilment, and engagement. Key Account Growth Sales contribution from corporate clients, modern trade, and HoReCa. Sales Team Effectiveness Productivity, target achievement, and market coverage.