Job Description

Role & responsibilities : Business Primary Sales: Achieve primary sales targets by ensuring timely distributor orders and billing. Secondary Sales: Focus on retail-level sales growth through distributor and retailer engagement. Secondary Phasing/Market Servicing: Ensure consistent secondary sales through distributor planning. Nex Direct Dealers: Delivering Primary targets of nex direct dealers. NPD commercialization: Deliver primary & Secondary targets of NPD commercialization Premiumization: Drive premiumization agenda of the organization Distribution GTM Execution: Execute GTM plans at a regional level, ensuring alignment with state objectives. Distributor ROI: Ensure financial viability of distributors by ensuring right revenue mix Distributor Infrastructure: Build strong relationships with distributors and ensure their operational excellence. In Market Execution Market Working: Spend significant time in the market with TSMs to monitor and improve on ground execution. Driving Productivity: Drive daily/weekly productivity for DSOs and TSMs and monitor their performance regularly Market Activities: Executing market engagement activities and deployment of BTL elements, RBP program, WOD & DOA for RPL stores Scheme Optimization & Loyalty Management: Implement and monitor trade schemes to drive sales. Market Intelligence: Identify competitive threats and market opportunities, sharing insights with state teams. Driving Weighted & Numeric Distribution: Increase outlet coverage and improve brand presence Process Efficiency Improvement: Work with TSMs to streamline sales processes and enhance field execution. Sales IT Execution: Train and ensure TSMs use technology tools effectively for planning and reporting. After Sales After Sales Service: Coordinate with service teams to resolve regional issues. - Commercial Efficiency Channel finance: Ensuring timely collection of channel finance and BEL outstanding Working Capital: Ensure adequate working capital investment from distributor. WORK EXPERIENCE :- 5-7 years of relevant experience in B2C sales - preferably from FMCD /FMCG/ consumer durables and geographical exposure of the region. Should have experience in B2C Sales.