Re-Targeting Associate

Company Description

Welcome to EazyGrad, your trusted student information platform with a global community of over 10,000 learners. We are affiliated with over 20 universities and have dedicated more than 100,000 hours to educational counseling. Our commitment to empowering students with cutting-edge solutions and personalized guidance is reflected in our 4.9/5 Google star rating. The shared passion for EazyGrad among our team translates into a collaborative, dynamic work environment with flexible working hours and upskilling opportunities. If you're a passionate individual seeking to make a real impact, connect with us at hr@eazygrad.com.

Key Responsibilities

● Perform manual calling to follow up with re-targeted leads and engage them towards enrollment.

● Design, create, and execute Email Campaigns targeted at re-engaging leads.

● Build and manage WhatsApp Campaigns to drive conversions and improve lead engagement.

● Develop and launch IVR Campaigns that communicate key messages and follow-up prompts for leads.

● Analyze existing re-targeting processes and design new strategies to enhance lead conversion performance.

● Maintain accurate records of all interactions, campaign outcomes, and update lead status in the CRM system.

● Work closely with the marketing and sales teams to align re-targeting efforts with broader business goals.

● Monitor campaign performance metrics and suggest improvements based on data analysis.

● Stay updated with industry trends and tools to continuously improve re-targeting effectiveness.

Qualifications

• Experience in developing and executing re-targeting campaigns
• Strong analytical skills to optimize campaign performance and identify new opportunities
• Ability to collaborate with marketing teams and align strategies
• Excellent communication and teamwork skills
• Experience in the education sector is a plus
• Bachelor's degree in Marketing, Business, or related field