Public Relations Associate

The PR Associate will work closely with internal teams to develop media strategies,

engage with media professionals, execute public relations campaigns, and ensure

smooth communication throughout client projects. If you're eager to build a career in PR

and work in a fast-paced, creative environment, this role is for you.

Key Responsibilities:

● Draft Press Materials: Prepare high-quality press releases, listing notes, pitch

notes, product notes, media FAQs, and other materials aligned with client

objectives and industry best practices.

● Media Relations: Build and maintain media lists, send media invites, conduct

follow-ups with journalists, bloggers, and influencers, and engage in media

rounds to secure placements.

● Event Coordination: Support event planning and execution, including

developing checklists, managing logistics, assembling media kits, and

preparing post-event reports.

● Reporting & Analysis: Prepare monthly reports, including cost-benefit

analysis (CBA), daily news monitoring, work-in-progress (WIP) updates, and

track the effectiveness of campaigns.

● Research Support: Conduct secondary research for press releases, business

development pitches, concept notes, and quarterly or annual plans, providing

valuable insights.

● Client Communication: Respond promptly to client communication, send

meeting minutes (MoMs) within 24 hours, and provide regular updates,

reports, and work-in-progress status.

● Media Opportunity Mapping: Identify relevant media opportunities, including

potential award platforms for client submissions, and track industry trends

and key publications.

● Content Collation: Organize, assemble, and print media kits for client

meetings and events to ensure all materials are prepared professionally.

● Campaign Execution: Assist with daily PR activities to support the execution

of PR plans, track deadlines, ensure timely deliverables, and maintain

high-quality standards.

Skills & Qualifications:

● Bachelor’s degree in Communications, Public Relations, Journalism, or a

related field.

● 1-3 years of experience in PR or a media-related role.

● Excellent writing, editing, and communication skills.

● Detail-oriented with the ability to manage multiple tasks.

● Proficient in social media platforms and online communication tools.

● Strong interpersonal skills and the ability to build relationships.

● Knowledge of media databases, influencers, and industry trends is a plus.