Job Description

Job Title: Promo Writer - South-East Asia Team (Thai, Bahasa Indonesian) About the Role: We are looking for a Promo Writer with a deep passion for South East Asian culture, entertainment, and storytelling. This role is ideal for someone who understands the nuances of Southeast Asian shows, is quick-witted, and has a sharp creative instinct to identify high-performing content. The Promo Writer will select the best shows, craft engaging promo cuts, and run performance marketing campaigns across Google, Facebook, and TikTok. A good command of English is a must. Key Responsibilities: Content Selection & Curation: Identify and analyze top-performing Southeast Asian shows that align with our target audience. Promo Creation: Cut and edit engaging promos from selected shows to drive maximum engagement and conversions. Performance Marketing Support: Work closely with the marketing team to develop and optimize video assets for ads across Google, Facebook, and TikTok. Trend Analysis: Stay updated on the latest trends in Southeast Asian entertainment, digital marketing, and social media to ensure our promos remain relevant and effective. Quality Control: Ensure high-quality visuals, storytelling, and messaging consistency across all promo materials. Collaboration: Coordinate with translators, editors, and the marketing team to streamline creative workflows. Key Requirements: Strong understanding of Southeast Asian culture, entertainment, and storytelling. Highly creative with the ability to identify and extract compelling moments from shows. Experience in video editing or working with editors to craft engaging short-form video content. Basic knowledge of performance marketing (Google, Facebook, TikTok ads) and audience engagement strategies. Ability to work in a fast-paced environment, adapt quickly, and think on their feet. Preferred Qualifications: Prior experience in entertainment, media, or content marketing. Hands-on experience in running digital ads or working with marketing teams. Fluency in English is a must If you are passionate about Southeast Asian entertainment, quick on your feet, and have a strong creative instinct, we d love to hear from you!