Promo Head

Job Title:

Location:

Experience

across Facebook and Google

About the Role

We’re looking for a Promo Head who can blend business thinking, creative instinct, and

problem-solving into one growth engine. You’ll be responsible for how millions discover and

engage with our micro-dramas, building and scaling a high-performing promo setup from the

ground up.

This role sits at the intersection of storytelling, performance marketing, and strategy,

demanding both creative leadership and a data-driven mindset.

Key Responsibilities

● Build and scale the promo engine: Own end-to-end setup across Facebook,

Google, and new channels, driving sustainable growth in installs, engagement, and

ROI.

● Lead and mentor a high-performing team: Writers, editors, and performance

marketers, aligned towards creative excellence and measurable business outcomes.

● Solve problems, fast: Tackle creative fatigue, targeting challenges, or platform shifts

with structured problem-solving and rapid experimentation.

● Turn insights into action: Translate audience data and content moments into sharp,

high-impact promo strategies.

● Create scalable systems: Establish frameworks for creative testing, optimization,

and attribution to make performance repeatable and predictable.

● Leverage AI and automation: Use generative tools and predictive analytics to

enhance creative velocity and decision accuracy.

● Collaborate cross-functionally: Work with content, design, and data teams to turn

powerful story moments into high-performing promo assets.

Requirements:

● 5+ years leading promo or performance teams in content, OTT, gaming, or

high-growth consumer platforms.

● Proven expertise in Facebook Ads Manager, Google Ads, and marketing analytics

platforms.

● Experience building and optimizing scalable promo engines that drive measurable

business impact.

● Strong commercial acumen- ability to link creative ideas to acquisition, retention, and

revenue outcomes.

● Strategic mindset with hands-on execution capability; thrives in fast-paced, iterative

environments.

● Passion for content, culture, and how audiences connect with stories online.

Why Join Us

At Vertical TV, we’re reimagining how India watches stories: short-form, high-impact, and

deeply emotional.

As Promo Head, you’ll shape the engine that takes these stories to millions, every single

day. You’ll work at the intersection of creativity, data, and scale — building something that

moves fast, learns faster, and sets new benchmarks for storytelling-led growth.