Job Description

Role: Regional Marketing Project Manager Location: Bangalore Position Summary: The Regional Marketing Project Manager ensures the timely and effective implementation of specific regional/branch-specific marketing plans. This includes project management support for regional-specific campaigns, event/seminar marketing programs, association marketing, advertising, public relations and social media, to name a few. The Regional Marketing Project Manager will be responsible for building effective relationships with branch leadership, sales leadership, divisional marketing team members and divisional resources (ART, practice areas, etc.), and will work closely with regional marketing leaders. This role will support the annual marketing planning process, tracking marketing spend throughout the year, assess association and event marketing opportunities, and work closely with the field sales enablement teams to successfully implement marketing programs. This role requires a thoughtful and creative thinker as well as someone who is extremely organized, able to meet deadlines and work successfully in a team environment. Specific Responsibilities: Support the development of regional/branch marketing plans and serve as the primary contact for plan implementation Support the execution and project management of national and persona campaigns Manage and communicate all regional marketing initiatives locally (including divisional programs); responsible for driving local engagement through impactful influence Serve as first point of contact for all regional/branch marketing-related questions and concerns before involving marketing field lead, divisional or corporate team; act as a gatekeeper and ambassador in alignment with corporate/divisional marketing rules, guidelines and policies Serve as the first point of contact to assess new marketing requests ensuring a thoughtful business plan is considered prior to new investments both from a time and expense standpoint, bringing in the regional marketing lead as needed; draft creative and project briefs as needed Develop branch association marketing plans as determined during the annual planning process to ensure we maximize our marketing efforts, leveraging all available benefits as part of the sponsorship; goal to obtain speaker engagements, newsletter presence and other PR-focused opportunities for brand awareness Ensure the Company brand is consistent; ensure the brand is integrated appropriately throughout all collateral and local/regional initiatives (seminars, events, association content, etc.) Track and measure effectiveness of marketing efforts in driving sales, adjusting strategies to maximize ROI Review, edit and proof new content developed and be a brand ambassador Serve as liaison with the ART department, submitting branch and regional requests Promote cross-marketing opportunities - encourage greater learning, communication and sharing of ideas across the Company marketing community Support the on-boarding of new merger partners and drive marketing integration as directed by regional marketing leader Other duties as assigned by regional leadership team and corporate/divisional marketing Required: Bachelors degree in Marketing, Business Administration, Communications or related field, and 3-5 years professional marketing experience Strong technical skills across Microsoft Office Suite Familiarity with SalesForce a plus Skills & Experience: Proven record of successful client management/relationship building Experience executing marketing projects that resulted in increased brand visibility and sales leads Strong communication skills Excellent time management and organizational skills Experience managing integrated digital and traditional marketing campaigns, including paid, earned and owned media channels Experience creating marketing scorecards, dashboards or other relevant reports Experience creating annual marketing plans and managing marketing budgets Event and association marketing experience Insurance industry experience