Program Manager

Job Description

Job Description Weare seeking a dynamic and results-oriented Program Manager to lead our undergraduate customer lifecycle pre-sales initiatives. You will play a pivotal role in driving revenue growth, user engagement, and market expansion for our educational technology products and services. Requirements Strategic Growth Initiatives: Develop and implement comprehensive strategies to accelerate revenue growth, focusing on sales optimization, user acquisition, and engagement. Market &Competitive Analysis: Stay updated of market trends, competitor landscape, and industry data to identify growth opportunities and prioritise strategic initiatives. User Acquisition & Engagement: Spearhead efforts to attract and convert users through targeted marketing campaigns, personalised engagement strategies, and compelling value propositions. Data-Driven Optimization: Leverage data analytics to refine acquisition funnels, enhance user onboarding, and reduce customer churn, maximising lifetime value. Performance Measurement: Establish, monitor, and analyse key performance indicators (KPIs) related to revenue, sales, and subscriber acquisition. Use insights to drive continuous improvement. Cross-Functional Collaboration: Collaborate closely with marketing, value offering, sales, and counselling teams to ensure alignment of growth efforts with overall business goals Benefits ProvenExperience: Demonstrated success in leading customer lifecycle and pre-sales initiatives, preferably in the education technology sector. Analytical Mindset: Strong analytical skills and a data-driven approach to decision-making. Growth-Oriented: Passion for driving growth, innovation, and continuous improvement. Strategic Thinker: Ability to develop and execute comprehensive growth and revenue strategies aligned with business objectives. Cross-Functional Collaboration: Exceptional interpersonal and communication skills to foster effective collaboration across teams. Preferred: ○ Experience in a fast-paced startup environment. ○ Familiarity with subscription-based product sales and customer retention strategies. ○ Educational technology background or strong interest in the field Requirements Plan, execute, and manage paid marketing campaigns across Meta Ads Manager and Google Ads Manager Track and optimize lead generation funnels across all performance channels Set up and manage tracking tools like Google Analytics (GA4), Google Tag Manager (GTM), and Facebook Pixel Monitor and report on key campaign performance metrics such as CTR, CPL, ROAS, and customer acquisition cost Conduct A/B testing on creatives, targeting strategies, and landing pages Collaborate with the creative team on ad copy and video content; openness to appear in video ads is a plus Stay updated on digital marketing trends, platform updates, and competitor activity 1–3 years of experience managing paid campaigns on Google and Meta platforms Strong analytical skills and a good understanding of performance marketing metrics and conversion funnels Experience using analytics and tracking tools such as GA4, GTM, and Facebook Pixel Ability to manage multiple campaigns and budgets in a performance-driven environment Prior experience in EdTech or D2C industries is a strong advantage Good communication skills and a collaborative mindset Show more Show less