Product Marketing Specialist

Job Description

About the Role We are seeking a highly driven and experienced Senior Product Marketing Manager to join our rapidly expanding team. This individual will be instrumental in defining, launching, and scaling our product offerings to new and existing customer segments. You will be the voice of the customer within the product team and the voice of the product to the market, playing a critical role in driving revenue growth and market share for . This is an immediate hire, and we're looking for someone who can hit the ground running. Key Responsibilities & Revenue-Oriented KPIs ● Revenue Growth & Market Share ○ Directly contribute to increasing Subscription Revenue (MRR/ARR) across target segments. ○ Drive growth in average revenue per user (ARPU) through effective pricing, packaging, and upselling strategies. ○ Increase new customer acquisition through targeted product launches and go-to-market initiatives. ○ Expand market share within existing and new customer segments (e.g., film production houses, ad agencies, digital creators, gaming studios). ○ Improve conversion rates across the marketing and sales funnel for product-led growth initiatives. ● Product Adoption & Usage ○ Increase product feature adoption rates and engagement metrics for new and existing features. ○ Reduce churn rates by effectively communicating product value and addressing customer pain points. ● Go-to-Market Strategy & Execution ○ Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, features, and major updates, ensuring alignment with overall business objectives. ○ Lead cross-functional teams (Product, Sales, Marketing, and Customer Success) to ensure successful launches and sustained product success. ○ Craft compelling product messaging and positioning that resonates with target audiences and differentiates in the market. ● Market & Customer Intelligence ○ Conduct in-depth market research, competitive analysis, and customer segmentation to identify market opportunities, customer needs, and competitive threats. ○ Gather and synthesize customer insights through surveys, interviews, and data analysis to inform product roadmap and marketing strategies. ○ Maintain a deep understanding of industry trends, emerging technologies, and competitor activities. ● Sales Enablement & Content Creation ○ Develop high-impact sales enablement tools, including sales decks, battlecards, product sheets, case studies, and training materials, to empower the sales team. ○ Create compelling marketing content (e.g., website copy, blog posts, videos, whitepapers, webinars) that effectively communicates product value and drives lead generation. ● Product Strategy Input ○ Act as the voice of the customer and the market within the product development process, influencing product roadmap decisions based on market insights and business opportunities. ○ Collaborate closely with product managers to define product requirements, user stories, and feature prioritization. ● Brand & Messaging Consistency ○ Ensure consistent and compelling product messaging across all channels and touchpoints. ○ Contribute to strengthening brand positioning as the leading licensed Indian music marketplace. Show more Show less