Product Marketing Operations

Job Description

Responsibilities : Take complete ownership of the user acquisition funnel, ensuring seamless transitions from onboarding to engagement. Develop and execute strategies to enhance user engagement during key stages of the lifecycle. Analyze user behavior to uncover insights that improve acquisition, conversion, and retention. Strategize and experiment with innovative communication ideas (A/B tests) to drive engagement and optimize the user journey. Collaborate with product and marketing teams to implement features and campaigns that enhance user experience and retention. Monitor and measure the performance of app activities, content, and events to identify opportunities for improvement. Create and execute compelling communication across all channels, including Push Notifications, In-App Messaging, and Email. Generate actionable insights and reports based on data analysis to inform lifecycle strategies and decision-making. Stay updated on industry trends and best practices to ensure innovative and effective lifecycle management. Key Qualifications & Skills: 02 years of experience in customer lifecycle management, user engagement, or related roles. Strong analytical skills with the ability to interpret user data and identify actionable insights. Familiarity with engagement and marketing platforms such as CleverTap or similar tools is a plus. Basic understanding of user journey optimization through channels like Push Notifications, In-App Messaging, and Email. Excellent communication skills to craft impactful messages and collaborate across teams. A proactive and independent approach, with a passion for taking ownership of projects. Creativity and problem-solving skills to continuously enhance the user lifecycle experience.