Product Marketing Manager-Speciality Nutrients

Job Description

Job Title: Product Manager - Speciality Nutrients Job Purpose : Conduct Market Research - Identify customer needs and industry trends. Manage Product Lifecycle - Oversee development, launch, and performance of new and existing Products. Collaborate Across Teams - Coordinate with RD, sales, and marketing team for better product performances. Optimize Performance - Analyze data to improve product profitability and overall impact. Key Accountibilities: Market Analysis Research Product Development Conduct in-depth market research to understand customer needs, agricultural trends, and competitor offerings. Identify gaps and opportunities in the market for new or improved fertilizer products. Collaborate with RD teams to design and develop innovative fertilizers that address market needs and comply with sustainability goals. Evaluate new technologies and advancements to enhance product efficiency, Eco-friendliness, and cost-effectiveness. Product Life cycle Pricing / Positioning Strategy Oversee the entire product life cycle, from idealization and launch to growth, maturity, and eventual phase-out. Ensure products are continuously optimized to meet changing customer needs and market demands. Develop and implement competitive pricing strategies to maximize profitability and market share. Position products effectively in the market through targeted branding and differentiation. Sales Collaboration Work closely with sales and extension teams to create promotional campaigns, product training materials, and technical guides for customers. Provide support for sales teams in communications and product demonstrations. Supply Chain and Distribution Coordination Collaborate with supply chain plant teams to have insights on availability and timely delivery of products to distributors and customers. Performance Monitoring and Reporting Analyze sales data, market share, and customer feedback to assess product performance. Prepare regular reports for senior management with recommendations for improvement. Budget and Resource Management Manage product budgets effectively, ensuring optimal use of resources for development, marketing, and distribution activities. Relevant total years of experience and behavioral attributes : MBA or a specialized degree in Product Management, Marketing, or Agribusiness. Experience in the Nutrients marketing and development is highly desirable. Strong business acumen and ability to align marketing strategies with business objectives. Proven experience as a Product Manager in the fertilizer industry, with 10-15 years of experience. Ability to work effectively in cross-functional teams and manage multiple projects simultaneously. Proficiency in Microsoft Office/Google workspace and market research tools. Excellent interpersonal, communication, and negotiation skills. Strong knowledge of marketing principles and strategies.