Job Description

Role Overview: The Product Marketing Manager will be responsible for creating and executing comprehensive marketing strategies that drive user acquisition, retention, and overall product growth. This role involves collaborating cross-functionally with product, operations, and engineering teams to understand user behavior, craft tailored marketing campaigns, and optimize performance across both web and mobile channels. Shiprocket (https://www.shiprocket.in/) Key Responsibilities: Develop Marketing Strategy: Lead the development of go-to-market strategies and plans for customer acquisition, engagement, and retention. Cross-Functional Collaboration: Work closely with product, operations, and engineering teams to align marketing efforts with product developments and operational capabilities. Shiprocket Campaign Execution: Implement targeted marketing campaigns across various channels, ensuring alignment with overall business objectives. Performance Analysis: Monitor and analyze the effectiveness of marketing initiatives, utilizing data-driven insights to optimize strategies. Market Research: Conduct market research to understand customer needs, industry trends, and competitive landscape. Content Development: Collaborate with content creators to produce engaging materials that resonate with the target audience. Qualifications: 4-6 years of experience in product marketing, preferably within the SaaS or e-commerce industry. Proven track record in developing and executing successful marketing strategies. Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. Experience with marketing automation tools and CRM systems. Interesetd candidates share CV at shweta.yadav@shiprocket.com or call on 7292068694