Product Marketing Manager

As a Product Marketing Leader at Saleshandy, you will play a crucial role in driving the go-to-market strategy, leading feature launches, and crafting messaging that resonates with users. Saleshandy, a prominent SaaS-based cold email outreach platform, is on a rapid growth trajectory, and we are seeking a dynamic Product Marketing Manager to join our team. **Role Overview** You will be responsible for: - Crafting and executing end-to-end go-to-market plans for new features and products, focusing on positioning and launch strategies. - Developing clear, compelling, and customer-focused product messaging and positioning. - Driving user adoption through product-led content, use cases, walkthroughs, and in-app education. - Creating sales collateral, customer case studies, and product updates that drive conversions. - Collaborating closely with product, design, support, and growth teams to bring innovative ideas to fruition. - Analyzing competitor activities, user feedback, and market trends to make informed strategic decisions. **Key Responsibilities** - 3+ years of product marketing experience, preferably in a SaaS environment. - Proficiency in user psychology, storytelling, and positioning. - Track record of running successful go-to-market campaigns, driving adoption, and creating high-converting messaging. - Comfortable working as an individual contributor with a hands-on approach to achieving outcomes. - Strong analytical skills to interpret user data and behavior effectively. - Excellent collaboration skills to work seamlessly with product and go-to-market teams. **Why This Role is Unique** - You will collaborate closely with the product team, influencing the marketing strategies directly. - You will have end-to-end ownership of strategies and executions, impacting metrics significantly. - You will have the opportunity to contribute to the growth of a product in a fast-scaling competitive market. **Qualifications Required** - 3+ years of product marketing experience in a SaaS environment - Proficiency in user psychology, storytelling, and positioning - Experience in running successful go-to-market campaigns and creating high-converting messaging - Strong analytical mindset and collaboration skills In addition to a challenging and rewarding role, you can look forward to the following perks and benefits: - Annual team retreats - Health insurance allowance - Personal development budget - Flexible hours and async-friendly culture If you are excited about the prospect of joining Saleshandy and making a significant impact, we encourage you to apply with your resume and portfolio. Our hiring process includes a first-round call with Anil (CMO), a short assignment, and a final culture-fit interview. Welcome to the Ikigai Tribe!,