Product Marketing Manager – Equity, IPO, SIP & Other Investment Products-PML

Job Description

Location: Bangalore Experience: 4-6 years Reports to: Head of Marketing About Us: We are an innovative online broking firm, committed to providing cutting-edge financial services and empowering individuals to take control of their financial future. As we continue to grow, we are looking for a skilled and passionate Digital Marketing Professional to manage, and elevate our brand voice and social media presence while adhering to industry regulations. About the Role: We’re hiring a Product Marketing Manager to lead marketing efforts for our broader investment offerings including Equity, SIPs, IPOs, and other trading products. You will craft strategies that drive user engagement and revenue, while positioning our brand as a trusted and innovative investment platform. Key Responsibilities: ● Drive go-to-market strategies for equity trading, IPOs, SIPs, and new investment products. ● Develop segmented campaigns for different investor personas (retail, HNIs, traders). ● Work with product, analytics, growth and customer support teams to refine offerings and communication. ● Plan launch campaigns for upcoming IPOs or investment features. ● Use content, social media, influencers, and performance marketing to build awareness and drive action. ● Create product education materials including videos, guides, and in-app tutorials. ● Track and report performance metrics to stakeholders, using data to refine strategy. Requirements: ● 4-6 years in product marketing or investment product roles within broking or fintech. ● Knowledge of Indian equity markets, IPO processes, and SIP investing. ● Demonstrated success in managing multi-channel marketing campaigns.Differentiating offerings in a competitive market. ● Ability to simplify complex products into compelling narratives. ● Strong collaboration and analytical skills. ● Ability to juggle multiple campaigns, product launches, and stakeholder inputs effectively. Why Join Us? ● Be a part of a fast-growing and innovative firm in a dynamic industry. ● Opportunity to shape and scale the social media presence of a leading brand ● Collaborative work culture with opportunities for professional growth and development. Show more Show less