Product Marketing Manager

Role Overview: As a Product Marketing Manager at Beyond Key, you will play a crucial role in shaping the market positioning of Procure Key, an AI-powered sourcing software. Your responsibilities will involve crafting compelling narratives and messaging frameworks, developing go-to-market strategies, driving demand generation, creating marketing collateral, and engaging with customers and the market to enhance Procure Key's international presence. Key Responsibilities: - Craft compelling narratives, value propositions, and messaging frameworks to differentiate Procure Key in global markets. - Translate product features into customer-centric messaging tailored to personas and industries. - Develop and execute go-to-market strategies for new features, launches, and international campaigns. - Collaborate with the core marketing team to design and run campaigns that drive awareness and resonate with enterprise buyers. - Drive lead generation and pipeline growth across various channels such as SEO, paid marketing, email campaigns, webinars, content marketing, and social media. - Monitor campaign performance, track ROI, and optimize based on analytics. - Create high-impact marketing collateral including case studies, whitepapers, blogs, product videos, and landing pages. - Produce sales enablement decks, explainer demos, and customer presentations to support sales and growth. - Participate in product demo sessions and customer calls to capture insights and feedback. - Track competitors, industry trends, and buyer behavior to guide strategy and strengthen positioning. - Support global events and campaigns to expand Procure Key's international presence. Qualification Required: - 4-6 years of product marketing experience in B2B SaaS enterprise software, with procurement or sourcing software experience preferred. - Proven success in product positioning, go-to-market planning, and global launch execution. - Hands-on experience with SEO, paid campaigns, marketing automation, CRM, email, and analytics tools. - Strong skills in content development such as landing pages, presentations, demo scripts, product videos, and sales enablement material. - Excellent storytelling and communication abilities, capable of translating complex product features into customer benefits. - Experience supporting product demos, webinars, and customer engagement initiatives. - Strategic thinker with a data-driven approach, balancing creativity and analytical rigor. - Comfortable working cross-functionally with sales, product, and customer success teams.,