Product Manager II

As a Product Manager - MarTech & SEO at the PM2 or SPM level, you will play a crucial role in leading high-impact initiatives across marketing automation and organic growth at Nykaa. Your primary responsibilities will include defining and driving product strategies to scale Nykaa's MarTech stack, integrating AI/ML capabilities, and spearheading innovation in organic search visibility, particularly in the GenAI world. **Roles & Responsibilities:** - Own the roadmaps for Nykaa's Martech Platform and SEO strategy, focusing on product enhancements to drive organic traffic and optimize efficiencies for paid traffic. - Drive implementations and integrations across the tech stack, leading agile sprints, user stories, and UAT, while ensuring end-to-end delivery. - Collaborate closely with CRM, Performance Marketing, Design, Analytics, and Engineering teams to develop seamless campaign orchestration workflows and deliver impactful Martech solutions. - Track key performance metrics for the Martech Platform to measure and enhance its effectiveness. - Conduct A/B experiments, user research, and data-driven analysis to validate hypotheses and facilitate continuous improvement. - Stay updated on the latest SEO trends, Martech innovations, and developments in the LLM ecosystem (e.g., OpenAI, Google Gemini) to explore agentic AI use cases for marketing automation and SEO. **Required Skills:** - 4-6 years of product management experience, with a minimum of 2 years in Martech/SEO, showcasing a strong foundation in this domain. - Profound understanding of SEO technical architecture, schema, on-page SEO, and content optimization. - In-depth knowledge of the marketing ecosystem and practical experience working with Martech tools such as Meta Ads, Google Ads, CRM, and tracking platforms. - Strong analytical abilities, effective communication skills, and adept stakeholder management capabilities. - Demonstrated expertise in implementing AI/ML use-cases like predictive models, generative AI, user segmentation, and content generation. - Technical proficiency to craft product specifications, define APIs, query basic SQL, and engage in architectural discussions with developers. - Previous exposure to eCommerce or high-scale B2C platforms would be advantageous for this role. This Job Description highlights the essential aspects of the Product Manager - MarTech & SEO role at Nykaa, emphasizing the key responsibilities and required skills for potential candidates.,