Product Manager (Cables)

POSITION OVERVIEW

The Product Manager for Cables under Power, Control & Instrumentation executes product line strategy in the cables vertical with a view to improve revenue, profitability and increase customer base for LAPP. The position is responsible for credible pricing strategy to meet the long-term needs of the Company

Role & responsibilities

• Manage product portfolio roadmap and lifecycle from strategic planning to end of life in APAC.
• Launch NEW products via Stage Gate Process and product life cycle management in collaboration with local, regional, global stakeholders with the guidance of Global Product Cluster Manager.
• Manage product, price, place, and promotion.
• Study the market, prepare business cases for each NEW product and support development team to develop plans for localization of products.
• Product Marketing activities in close co-ordination with Sales and Marketing
• Conduct regular needs analysis of customers, segments to achieve best operational efficiency and service levels to the customers.
• Directly manage pricing based on market inputs and keep list price updated based on LME and market considerations.
• Conduct technical seminars and business updates with customers in coordination with sales teams to promote LAPP products.
• Track the performance of the product clusters across regions and customers and recommend corrective strategies for higher sales revenue and profitability.
• Ability to manage multiple projects.
• Conduct market research individually and along with sales/ external agencies.

Preferred candidate profile

• 7-12 years professional experience with minimum 3 years of strong track-record in product life cycle management with reputable companies
• Willingness to learn LAPP cable portfolio and apply product management experience
• Adapt in conducting technical seminars/webinars
• High proficiency in sales related processes and tools
• Proficient in Excel, MS Word, Power Point and knowledge of Power BI