Product and Initiative Marketing Director

As a member of the Product and Initiative Marketing team at the company, your role will involve partnering with business, sales, and service leaders to define messaging and go-to-market strategy for Epiq Services, including partner marketing. Your responsibilities will include creating content that aligns technical concepts to jobs-to-be-done for various purposes, such as collateral, web content, sales presentations, infographics, webinars, email and content marketing campaigns, and social media. Additionally, you will be tasked with establishing and executing a strategy for PR, content, and awards. Key Responsibilities: - Define marketing strategy and objectives to increase brand awareness, drive thought leadership, impact client growth, and support sales enablement. - Produce content for various platforms and purposes, aligning technical concepts to jobs-to-be-done. - Create and execute go-to-market plans, including demand generation activities like event participation, digital marketing, and performance marketing. - Partner with Sales and business stakeholders to create targeted demand-generation campaigns and sales enablement tools. - Perform market research and analysis to identify trends, client needs, and competitive landscape. - Set KPIs, monitor and evaluate results, and report on ROI metrics. Qualifications and Requirements: - Education: Bachelor's degree in marketing, communications, business, or related field. - Experience: 8+ years of B2B marketing experience, with a focus on driving business growth. Experience in marketing for the legal industry is preferred. - Skills: Excellent communication skills, strong interpersonal skills, results-oriented mindset, self-motivated with multitasking capabilities, creative and innovative, working knowledge of Salesforce or comparable software, proficiency in Microsoft Office tools. If you are looking to work in a dynamic environment with enthusiastic professionals and enjoy contributing to the growth of the business, this role may be a great fit for you.,