Private Wealth Manager-Axis-Kollam

Job Title

Private Wealth Manager AXIS

Sales

Department

AXIS Bank Relationship

Reporting To

(Title)

Circle Head AXIS

Superior s Superior

(Title)

Zonal Head AXIS

Unit

Aditya Birla Sun Life Insurance Ltd

Location

PAN India

Business

Aditya Birla Capital

Date

1 st March 2024

Axis Bank s affluent business offers a range of ficial investment products and provides customised solutions to create and manage the wealth of their niche segment clients, who are NRI, HNW [YP1] and Ultra HNW individuals, groups and establishments. Hence it requires higher order knowledge of the ficial industry and other ficial products.

2) Dimensions

What are the areas (in quantitative terms) the job has an impact on

Dimension

Remarks

1.

Manpower

Individual Contribution role

2.

Branch Spread

Retail

(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone

Job Context:

Bancassurance

Open Architecture

Accountability

Supporting Actions

Business Targets

1. Work closely with AXIS Bank Burgundy Relationship Managers to provide a bouquet of products and investments to their HNI and Ultra HNI client base.
2. Provide sound ficial, insurance and wealthmanagement services to protect client assets and grow the net worth of their respective portfolios.
3. Ensure quality of business and persistence.
4. Ensure to increase SP Activisation and selling of greater NOPs through the Team of FLS for greater distribution of ABSLI products
5. Ensure selling of right Product Mix as defined by the organisation to achieve overall business growth and profits.
6. Identify and implement new business opportunities within the allocated area to enhance penetration
7. Implement activities / programs designed at the organisational level to build great visibility, promote branding, and strengthen our relationship with the bank.
8. Train and appraise the RM s on ABSLI products thereby creating a mind space and easy recall for them.
9. Ensure right method of business acquisition and absolutely 0 % mis selling

Pre and PostSales Support and Service:

1. Provide pre and postsales support.
2. Regularly review any customer complaints, plug gaps & ensure reduction in complaints
3. Build effective relationship with the bank partner and become their first preferred insurer
4. Create visibility and obtain credibility amongst the RMs, by presenting a strong knowledge base of not only the Life insurance products but also all other ficial products and offerings.
5. Plan and achieve business targets in terms of premium, RM activation and market share
6. Establish efficient methods to respond to customer queries and maintain persistency levels.

Partner relationship Management:

1. To be equipped with Bank s product ranges and their key features along with the ABSLI products
2. Pay regular visits to bank branches and meet bank partners.
3. Design differential strategies to gain mindshare and product mix basis the potential of the branch
4. Help the Bank branches to increase their overall LI pie
5. Liaison with our Regional and Zonal Training Team and ensure periodic product training and branding within the branch for bank staff
6. Design and launch various contests and appreciation platforms for the bank staff to achieve higher engagement

Focus on Business Quality and Profitability Achieve Business profitability by focusing on renewals, quality of business and managing costs

1. Ensure achievement of profitability and persistency targets for the relationship in the designated zones
2. Manage expenses within allowable expense gap
3. Plan and manage the renewals and ensure adequate focus is maintained by the sales Team on persistency
4. Ensure Business Leakage is within allowable limits.
5. Focus and Monitor Product Mix within the Circle, to achieve Channel Targets

To represent ABSLI at the designated branches and is responsible for sales performance, acquisition of new business and relationship management in the assigned area / branches.

Retail Branch Banking Team

Training Team

Operations

HR

Daily

As and when required

Daily

Regularly

Discuss potential customer base and provide support wherever required

Discuss training and counselling needs for the Cluster and cocreate interventions

Collaborate for policy log in and issuance

Hire, Retain, Counsel Team Members on issues

RM s

Branch manager

Cluster Head

Regularly

Regularly

Regularly

Connect & Encourage

Relationship Building, Discuss new products and their features

Collaborate to meet Business Targets, solve any issues, respond to any escalations by the bank

Signature

Name

Date