Role & responsibilities : Responsible for design & delivery of the Program: member benefits & experiences Conceptualize member enrolment, retention & engagement initiatives basis analytics Monitor and analyse key performance metrics and customer insights to assess the effectiveness of loyalty initiatives and make data-driven recommendations for optimization. Insights and customer & store feedback Campaign Management: Plan and execute targeted marketing campaigns and promotions to drive participation in the loyalty program and increase customer engagement. Leverage Loyalty bases to drive incremental business Reconciliation and validation of all loyalty points of dealers and retailers. Timely process bills of vendor as per TAT provided in agreement with vendors. Issue resolution of dealers and retailers through Loyalty program. Calculation of TDS reports at the end of the month and provide to Finance. Execute orders given by dealers and retailers on timely basis. Develop and execute new ideas through Loyalty program.

Provision Management: Prepare and finalize provisions for all regions and the CMO for direct and indirect expenses. I am also responsible for uploading these provision values into the system during monthly/quarterly closing after management validation. Bill Verification and Processing: Advertisement Services and Material Supply bills Technical Services and Material Supply bills Tours and Annual Dealer Meets bills Demurrage/Wharfage Claims Manpower Bills Inventory and Reconciliation : Reconcile scheme/POP items in the system (inventory stock) and make necessary entries for closing activities. Vendor Payments: Prepare vendor payments based on age-wise analysis, adhering to SOP/PO norms. GST Reconciliation: Reconcile GST bills related to branding, technical, and other services. Cost and Revenue Monitoring : Regularly monitor ZBB implementation of cost and revenue items with the relevant departments. Monthly Closing : Perform monthly closing activities. MIS Reporting : Prepare analytical aging, provision, and expenses MIS, as well as reports for godown/office rent and vehicle expenses. Ad-hoc Reporting : Prepare and provide details as per specific requirements.