Presales Engineer

About Brodersen:

Brodersen is a leading innovator in the field of automation, specializing in the design and manufacturing of all-in-one automation controllers and communication devices renowned for their exceptional platform adaptability. With a rich history spanning four decades of industrial automation development, our company has consistently delivered cutting-edge solutions to a diverse clientele encompassing both the public and private sectors.

Our valued customers include system integrators, engineering firms, OEMs, and end-users across various applications. What sets our products apart is their robust design, meticulously engineered to excel in even the harshest environments.

We take pride in our impeccable track record, a testament to our unwavering commitment to quality. Our products have consistently demonstrated exceptional durability and reliability in the field, showcasing our dedication to delivering solutions that stand the test of time.

Key Responsibilities:

• Find Prospects and Generate Leads:

Approach potential customers through professional networking, Existing data base and company contacts to find Prospect customers.

• Enquiry Generation:

Regular follow up with prospect customers and generate enquiries,

• Understanding Client Needs:

Evaluate enquiries received and Understand & identify the specific automation solution required by clients. This involves technical discussions, analyzing customer documents, and potentially site visits.

• Developing Solutions:

Coordinate with Application Engineers and work out Technical proposal, which will involve selecting appropriate hardware and software, costing the solution, and potentially creating a system architecture.

• Preparing Commercial Proposals:

This includes creating detail BOM from specification derived in Technical Proposal stage including cost estimates, product specifications, and system diagrams, to meet the client's requirements.

• Technical Presentations:

Pre-sales engineers often present the proposed solution to the client, explaining its technical aspects, benefits, and how it addresses their needs.

• Product Knowledge:

A deep understanding of various industrial automation products, including PLCs, SCADA systems, HMIs, and industrial communication protocols, is crucial.

• Collaboration:

Working closely with the sales team, other engineers, and potentially with product development teams is essential for a successful presales process.

• Post-Sales Support:

pre-sales engineers will be involved in post-sales activities, such Inventory checking, material planning, invoicing, dispatches, Payment collection and coordination with Technical team for swift installation & commissioning of supplied solution.

Essential Skills:

• Technical Expertise:

Strong knowledge of industrial automation hardware and software, including PLCs (Siemens S7-400, S7-1500, etc.), SCADA systems (WinCC, PCS7, etc.), and industrial communication protocols (Modbus, Profibus, Ethernet/IP, etc.).

• Communication Skills:

Excellent written and verbal communication skills to effectively convey technical information to clients and colleagues.

• Problem-Solving:

Ability to analyze technical challenges, develop solutions, and troubleshoot issues.

• Interpersonal Skills:

Building rapport with clients and working effectively within a team.

• Sales Acumen:

Understanding the sales process and being able to effectively present the value proposition of the proposed solution.

• Project Management:

Ability to manage multiple tasks, prioritize effectively, and meet deadlines.