PR Specialist

Job Description

Recykal is at the forefront of driving sustainability through technology in India, and we are looking for an experienced and dynamic Public Relations Specialist to join our team.In this pivotal role, you will be responsible for crafting and executing PR strategies that elevate our brand image and expand our reach, not just nationally but globally as well. The ideal candidate will have expertise in media scouting, relations, communications, and content creation, alongside strong storytelling skills. You will help us showcase the meaningful impact of our work across various media channels, engaging unique stakeholders and highlighting our commitment to sustainability. Key Responsibilities: Relations & Communication (Government & Corporate): Draft and review press releases and media pitches for government bodies across India, ensuring compliance with governmental standards and protocols. Manage public PR initiatives, ensuring Recykal's messaging aligns with the needs of public and private sector stakeholders. Leadership Positioning: Scout for speaking opportunities and thought leadership platforms at key industry events, podcasts, and conferences to position Recykals leadership as visionaries in sustainability & tech. Build relationships with media and event organizers to secure invitations at high-profile national and international events. Proactive PR Campaigns: Actively suggest creative, out-of-the-box PR ideas and strategies based on industry trends, and collaborate with leadership to develop those into full-fledged campaigns. Execute innovative campaigns that increase Recykals visibility and align with the company’s goals. Crisis Communication Serve as the primary point of contact during PR crises, developing and executing crisis communication plans to mitigate reputational damage. Strategic Communication: Create and implement comprehensive public relations strategies aligned with Recykal’s sustainability goals and business objectives. Act as a key spokesperson for the company, ensuring consistent brand messaging across all communication platforms. Media Relations, Scouting & Coverage: Scout for and build relationships with key media outlets. You should have an established network or be able to build one quickly by targeting relevant publications. Manage the company’s image and communications across regional, national, and global media channels. Content Creation: Draft, review, and distribute press releases,articles, media pitches, and other communication materials to promote company news, product launches, and events. Collaborate with internal teams (marketing, product, business development) to develop engaging content for press, blogs, social media, and newsletters. PR Monitoring & Reporting: Monitor media coverage and industry trends, providing regular reports on PR activities, media sentiment, and campaign effectiveness. Utilize PR tools (Wizikey, Meltwater) to track, analyze, and report on data-driven insights related to media coverage, industry trends, and campaign performance. Continuously monitor industry trends and market dynamics to provide strategic insights on opportunities and challenges, including competitor activities. Offer recommendations that enhance Recykal’s market positioning and safeguard the brand’s share of voice (SoV) across key platforms. Brand Advocacy & Partnerships: Act as a brand ambassador, ensuring all communications reflect Recykal’s core values. Identify and leverage opportunities for strategic partnerships that enhance the company’s public profile. Qualifications: Bachelor’s degree in Public Relations, Mass Communications, Marketing or a related field from Tier 1 universities in India. A Master’s is a plus. Minimum of 2-4 years of experience in public relations, media, and communications, preferably in B2B sectors, ideally within sustainability, technology, or a growing start-up space. Exceptional written and verbal communication skills in English and Hindi. Proficiency in additional languages is a plus. Strong media relations skills with an established network of contacts in relevant industries. Proficiency in PR tools for media tracking, reporting, and content creation (e.g., Wizikey, Meltwater, Canva). Creative thinker with strong project management skills and the ability to manage multiple tasks simultaneously. Strong adaptability in a fast-paced startup environment and ownership mentality in driving PR efforts. Additional Requirements: Ability to work individually, remain calm under pressure, and make strategic decisions in work situations. Strong leadership potential with the ability to mentor and guide team members as the PR function grows, with an emphasis on collaboration and teamwork across departments. Passion for sustainability and commitment to Recykal’s mission of driving India’s Circular Economy.