PR & Social Media Lead

Job Description

Job Information Industry Advertising Date Opened 05/21/2025 Job Type Full time Work Experience 5+ years City Bangalore South State/Province Karnataka Country India Zip/Postal Code 560102 Job Description About Us Confluencr is redefining influencer marketing for India With 100+ team members and campaigns across 15+ countries, we’ve helped over 700 brands—from skincare giants and electric vehicles to edtech disruptors and real estate leaders - build influence that drives action. We blend cutting-edge tech with a marketer’s mindset. Our in-house systems help us shortlist the right creators, track performance at scale, and optimise campaigns in real time—but it’s our strategic thinking and storytelling that make the impact unforgettable. From helping a D2C brand 10x its sales to turning B2B products into viral content - we're not just executing briefs. We’re pushing boundaries, every single day. If you're looking to work where creativity meets precision, and where influence is built—not bought—welcome to Confluencr. Confluencr is a part of Walnut Folks Group Requirements Role Overview This is a role for a communications strategist who thinks beyond likes and follows. We’re looking for someone who can build a strong voice for both brands (and our founders), across LinkedIn, digital PR, owned content IPs, and platforms that matter. If you know how to get us featured in ET Brand Equity, land a podcast episode with YourStory, and own LinkedIn as a high-conversion platform, we want to talk. What You'll Own 1. PR & Thought Leadership Build and execute a PR roadmap for both Confluencr and Intent Farm Draft pitches, articles, and story hooks for top-tier publications (e.g., Forbes India, Entrepreneur, Inc42, ET BrandEquity) Drive founder visibility through interviews, podcast invites, and panels 2. LinkedIn-Led Brand Content Own all founder and brand pages on LinkedIn (this is our primary platform) Publish 6–8 high-quality content pieces per month: frameworks, insights, client wins, internal culture, research drops Run experiments with carousels, PDF downloads, newsletter-style posts, etc. 3. Long-Form & Authority-Building Content Plan and produce: Research reports on the creator economy / performance benchmarks Founder podcast or video series Internal creator features or brand showcases Coordinate with writers, designers, and editors to bring content to life 4. Social Media & Digital Reputation Develop a non-gimmicky, content-rich strategy across LinkedIn, Instagram (only if relevant), Twitter No dance reels, no trending audio—only real stories, real value Build visibility for high-quality campaigns via organic and boosted efforts Metrics You’ll Be Accountable For Brand & founder LinkedIn follower growth + post engagement PR placements (quality, not volume) Inbound leads generated via thought-leadership Growth in non-paid web traffic from brand search Podcast/owned IP listen/download metrics (if launched) Social share-of-voice vs competitors Who You Are 4–8 years of experience in PR, communications, or social media for startups, agencies, or creative companies Exceptional writing skills with ability to ghostwrite for founders Deep understanding of LinkedIn—not just as a post platform, but a thought-leadership and growth channel A nose for a story, and strong media relationships (especially in business, startup, and marketing verticals) Analytical mindset—can read metrics and adjust strategies Curious, resourceful, and outcome-driven—not just a poster, but a brand builder Why should you join us? Work on real and challenging marketing problems. High involvement from founders and opportunities to learn from them. Autonomy to do things your way without worrying about experimental failures. Collaborate with genuine, honest peers who will have your back, no matter what. Contribute beyond your call of duty and be handsomely remunerated for extra effort. Continuous learning with long-term investment in your development. Work on the cutting edge of marketing problems using the latest tools and strategies. Grow with the company over the long term (our first few hires from 5-6 years ago are still with us). Why shouldn't you join us? If you’re looking for a product company, we aren’t one. If you prefer a very structured corporate environment where roles are rigid and defined, we might not be the best fit. If you're seeking top-bracket pay in the industry, hyper-funded startups may be a better option. Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH) Location: HSR Layout, Bangalore.