PR Manager

Job Description

PR Manager, Mumbai 27239 Location India - Mumbai INR 1400000 - 2500000 Experience 10 - 18 Years Compensation Details The roleWe are looking for a PR Lead to own and drive a public relations strategy globally for Fynd Commerce and our entire product suite—including Boltic, PixelBin, GlamAR, Copilot, and more. You'll be responsible for driving PR efforts while coordinating with an external agency to execute the strategy.This role is not just about media coverage—it’s about shaping the narrative, building strong industry relationships, and ensuring Fynd is positioned as a thought leader in commerce, AI, automation, and digital transformation.What will you do at Fynd?PR Strategy & ExecutionDevelop and lead the global PR strategy for Fynd and all product verticals, ensuring alignment with business goals.Own the end-to-end media relations, press outreach, and storytelling efforts.Proactively pitch stories and secure coverage across top-tier publications, industry media, and digital platforms.Position Fynd’s leadership, products, and innovations as key voices in retail tech, AI, automation, and SaaS.Monitor commerce, AI, and SaaS trends to identify opportunities for thought leadership and media placements.Media & Industry RelationsBuild and nurture relationships with journalists, editors, analysts, and influencers across tech, retail, SaaS, and AI domains.Develop a strong press network to ensure consistent and impactful media coverage.Manage media requests, interviews, and speaking opportunities for Fynd’s leadership team.Drive executive communications, including keynote speeches, panel discussions, and industry event participation.Content & Thought LeadershipCraft press releases, bylined articles, op-eds, and media statements that shape industry perception.Collaborate with internal teams to create impactful storytelling around product innovations, partnerships, and market trends.Work closely with the content and growth teams to align PR efforts with broader marketing strategies.Lead crisis communications and reputation management when necessary.Corporate & Community EngagementIdentify and leverage speaking opportunities, awards, and strategic partnerships to amplify Fynd’s brand visibility.Engage with online communities, industry forums, and professional networks to position Fynd as an industry leader.Support internal communications to keep employees informed and aligned with key brand messaging.Some Specific requirements:Must-Have:10+ years of experience in public relations, corporate communications, or media strategy, preferably in SaaS, tech, or retail.Strong media relationships with key business, tech, and industry publications.Collaboration and management skills when working with an external agencyExceptional storytelling skills—ability to craft compelling narratives from complex topics.Experience in securing media coverage, managing press releases, and handling crisis communications.Understanding of B2B SaaS, AI, automation, and retail-tech ecosystems.Nice-to-Have:Experience working with high-growth startups, enterprise SaaS, or commerce technology companies.Background in journalism, media, or content strategy.Strong connections within AI, automation, and digital commerce circles.Experience with executive communications and thought leadership campaigns.Must-Haves : 10+ years of experience in public relations, corporate communications, or media strategy, preferably in SaaS, tech, or retail. Strong media relationships with key business, tech, and industry publications. Collaboration and management skills when working with an external agency Exceptional storytelling skills—ability to craft compelling narratives from complex topics. Experience in securing media coverage, managing press releases, and handling crisis communications. Understanding of B2B SaaS, AI, automation, and retail-tech ecosystems. Notice Period - immediate to 15 days. No Poach Clients (Plus Other Strict No-Nos) Reliance Retail Jio Platforms Nice To Haves Target Companies : Additional Guidelines This is an IC role Reporting Structure: Reporting to Founder All 5 days work from office Source for candidates from Mumbai ONLY or those who want to move back to their hometown Mumbai. Skills: corporate communications,media relations,b2b saas,communications,ai,storytelling,strategy,crisis communications,automation,retail,retail-tech,public relations,media strategy,saas Show more Show less