PR and Influencer Marketing Specialist

Job Description

Location: Bandra, Mumbai Employment Type: Full-Time Salary: 40000 to 50000 About the Role We’re expanding our communications team and looking for someone who thrives on building brand buzz! If you have 4+ years of experience in public relations and influencer marketing , both online and offline, and are passionate about using your skills to create real social impact , we want to hear from you. This is your opportunity to be part of a purpose-driven organization, helping shape how people see and engage with us—while telling meaningful stories that matter. Your Key Responsibilities Strategy & Planning Design and run PR and influencer campaigns that support our brand goals. Choose the right platforms and partners to ensure maximum reach and results. Influencer Engagement Find and connect with influencers and content creators aligned with our mission. Manage contracts, partnerships, and track influencer performance. Media Relations Build strong relationships with journalists and media houses. Write and share press releases, pitches, and media content. Ø Campaign Execution Oversee campaigns from start to finish—planning, coordination, budgeting, and results. Work closely with creative, marketing, and social media teams for unified messaging. Ø Content & Storytelling Collaborate to craft impactful stories and narratives. Ensure consistent voice, tone, and branding across all materials. Ø Reporting & Insights Use tools to measure the impact of campaigns—reach, engagement, conversions. Share insights and improve future campaign planning. Ø Crisis Communications Support the team with effective PR strategies during sensitive or urgent situations. What we are looking for · Experience : 4+ years in PR, influencer marketing, or communications · Education : Degree in PR, Communications, Marketing, or similar (preferred) · Tools Knowledge: Familiar with platforms like GRIN, Upfluence, Cision, Meltwater · Skills : · Excellent communication & writing · Strong media and influencer networking · Data-driven thinking · Project management & multitasking · Creative storytelling · Team player What You’ll Get · A competitive salary and sector-aligned benefits · Growth opportunities through workshops, trainings, and certifications · A creative and collaborative work environment that values innovation About Us: Kherwadi Social Welfare Association (KSWA) was founded in 1928 by the late Shri B G Kher (First Chief Minister of Maharashtra). Yuva Parivartan - A Project of KSWA - was formally launched by then President of India, Dr A P J Abdul Kalam to provide unmotivated school dropouts a second chance through short term vocational training and placement assistance through our 47 Livelihood Development Centers spread across 16 States in the Country. For more detail, please visit our website www.yuvaparivartan.org Show more Show less