PPC Specialist

Please apply via this link: https://forms.clickup.com/90131304756/f/2ky3x49m-1193/CYKLIOPTWWIPOBZZN6

About Us

ZADA ZADA is an agency focused on ecommerce brands. We are passionate about driving measurable results and helping our e-commerce clients succeed. We are looking for a data-driven and creative PPC Specialist to join our growing team.

The Role

We are seeking a results-oriented PPC Specialist to develop, manage, and optimize our paid advertising campaigns. In this role, you will be responsible for the hands-on management of our Google Ads and/or Meta Ads (Facebook/Instagram) accounts.

drive qualified traffic, increase online sales, and maximize return on ad spend (ROAS) to fuel e-commerce revenue growth.

Key Responsibilities

• Campaign Management:

  Plan, create, and manage end-to-end PPC campaigns across Google Ads (Shopping, Performance Max, Search) and/or Meta Ads (Facebook, Instagram).

• E-commerce Optimization:

  Continuously monitor and optimize campaigns for e-commerce KPIs, including bid management, budget allocation, audience targeting, and A/B testing of ad copy and creative.

• Audience & Keyword Research:

  Conduct in-depth audience analysis and keyword research to identify new opportunities and refine targeting for transactional intent.

• Ad Creative:

  Write compelling, product-focused ad copy and collaborate with design teams to develop high-converting creative assets.

• Tracking & Reporting:

  Implement and manage e-commerce conversion tracking (e.g., Google Analytics 4, Google Tag Manager, Meta Pixel) to ensure accurate sales and revenue data collection.

• Analysis:

  Analyze campaign performance data, identify trends, and provide actionable insights focused on ROAS and revenue growth in regular reports.

• Budget Management:

  Manage campaign budgets effectively, ensuring efficient spend and pacing to meet revenue targets.

What We're Looking For

Required Qualifications:

• 2+ years of hands-on experience

  in paid media, with a proven track record of managing successful campaigns that directly drive e-commerce sales.

• Deep expertise in EITHER Google Ads OR Meta Ads is required.

• Strong understanding of platform-specific best practices, bidding strategies, and ad formats (especially Google Shopping/P-Max and Meta DPA).

• Proficiency with analytics tools (e.g., Google Analytics, Meta Ads Manager).

• Excellent analytical skills with the ability to interpret performance data and make decisions that impact revenue.

• Strong written communication skills for crafting high-converting ad copy.

Preferred Qualifications (Nice-to-Have):

• Experience in BOTH Google Ads and Meta Ads is a significant advantage.

• Google Ads or Meta Blueprint certification.

• Experience with other PPC platforms (e.g., TikTok Ads, Pinterest Ads).

• Experience with Google Tag Manager and e-commerce feed management.