Job Description

Creating, developing & implementing effective paid ads strategies Executing & optimizing multiple PPC campaigns simultaneously Overseeing campaigns across several paid platforms (e.g. Google Ads, Facebook Ads etc) Knowledge of tools like GA4, GTM, Data Studio, Outbrain, and Taboola is an added advantage Targeting selected audiences through researching keywords Managing campaign budgets & adjusting bids to optimize the ROI Tracking daily, weekly & monthly KPIs to identify opportunities for improvement Reporting KPIs to management regularly through various dashboards Producing engaging, clear & concise copy for campaigns Ensuring that campaigns are aligned across multiple channels Building and strengthening key relationships across PPC ad platforms and various vendors/platforms Reducing the risk of click fraud Staying current with PPC & SEM trends and techniques Requirements: Bachelor s degree in Marketing, Communications, or a related field. Basic understanding of PPC principles and best practices. Strong analytical and problem-solving skills. Excellent written and verbal communication skills. Ability to work collaboratively in a team environment. What We Are Looking For: 1-3 years experience in Google Ads/Facebook Ads and Google Analytics. Experience managing budgets over $10,000/mo. Ability to implement conversion pixel tracking, as well as integrate UTM tagging for Google Analytics. Strong analytical skills and dashboard creation Working knowledge of Google Analytics or similar analytical tools Excellent communication, both verbal and written Analytically minded and strong in arithmetic BSc/BA in Marketing, Digital Media, or a related field Google Ads certification is an advantage but not essential Google Analytics Certified. Experience with conversion rate optimization on landing pages. Experience with managing Paid Social channels (e.g. LinkedIn/Twitter Ads).