PPC Specialist (Google & Meta) - Immediate joiner

Job Description

Profile: Sr. PPC Executive Shift: UK Shift (Flexible timings) Job Description: Overall: Experience in Lead Generation and E-commerce advertising through Google ads, SA360 and Meta. Strategy Development: Develop and execute comprehensive paid media strategies that align with the companys marketing goals Campaign Execution: Oversee the planning, setup, and day-to-day management of paid advertising campaigns, ensuring they are executed effectively and efficiently. Budget Management: Manage and allocate budgets for paid media campaigns, ensuring optimal use of resources to achieve maximum ROI. Performance Analysis: Continuously monitor campaign performance, analyse data, and make data-driven decisions to optimize campaigns for better results. Testing and Experimentation: Lead A/B testing and experimentation to improve ad copy, creative, landing pages, and other elements of campaigns. Keyword and Audience Research: Conduct research to identify high-potential keywords, audience segments, and targeting options to enhance campaign effectiveness. Reporting: Generate regular reports on campaign performance, providing insights and recommendations for improvement to internal stakeholders. Compliance and Quality Assurance: Ensure that all campaigns comply with advertising guidelines and maintain a high standard of quality and relevance.