PPC Specialist

We’re looking for a skilled Google Ads Expert who can manage, optimize, and scale high-performing PPC campaigns across multiple industries. You will be responsible for driving measurable results, reducing acquisition costs, and improving ROI for our clients.

If you’re someone who loves performance marketing, knows Google Ads inside-out, and can take full ownership of results — this is for you.

Key Responsibilities

• Plan, build, and manage Google Ads campaigns (Search, Display, Video, Performance Max, Remarketing).

• Conduct keyword research, competitor analysis, and audience targeting.

• Continuously optimize campaigns for conversions, cost efficiency, and ROI.

• Write compelling ad copy and test variations.

• Set up tracking using Google Tag Manager, Google Analytics, and conversion tracking.

• Conduct A/B tests on ad copy, landing pages, bidding strategies, and audience segments.

• Manage negative keyword lists to reduce wasted spend and improve efficiency.

• Build custom reports inside Google Ads & Looker Studio.

• Analyze search terms reports to refine targeting and improve conversion rates.

• Ensure proper data flow using enhanced conversions and offline conversion imports.

• Troubleshoot tracking issues with GTM, GA4, and Merchant Center.

• Optimize campaigns for CPL, CPA, ROAS, or revenue targets depending on the client.

• Set up, monitor, and adjust bid strategies based on performance trends.

• Manage budget pacing daily/weekly to ensure consistent performance.

• Analyze performance reports and share insights with the internal team and clients.

• Stay updated with Google Ads best practices and algorithm changes.

Skills Required:

• Minimum 1 year of hands-on experience managing Google Ads campaigns.

• Strong understanding of Google Ads fundamentals: Search, Display, Video, Remarketing, and Performance Max.

• Ability to conduct keyword research, competitor analysis, and audience segmentation.

• Experience optimizing campaigns for CPL, CPA, ROAS, or revenue targets.

• Knowledge of Quality Score optimization and bid strategy selection.

• Proficiency with Google Tag Manager (GTM) and GA4 for tracking & conversions.

• Ability to analyze search terms, manage negative keywords, and refine targeting.

• Experience with A/B testing for ad copies, assets, and landing pages.

• Strong analytical skills to interpret data and generate insights.

• Good communication skills to work with internal teams and report performance.