PPC Specialist

Job Description

eRole & responsibilities : Google Ads Management: Plan, execute, and optimize PPC campaigns across Search, and Display Ads. Performance Marketing Strategy: Develop and implement a data-driven performance marketing strategy to achieve business growth. Campaign Optimization: Conduct A/B testing, optimize keywords, and refine ad creatives to improve CTR, CPC, and conversion rates. Budget Management: Allocate and manage advertising budgets efficiently to maximize ROI. Conversion Tracking & Analytics: Set up Google Tag Manager, GA4, and conversion tracking to measure and analyze campaign performance. Audience Targeting & Retargeting: Utilize customer insights, lookalike audiences, and remarketing tactics to enhance ad performance. Competitor & Market Analysis: Research industry trends and competitor strategies to stay ahead of the curve. Landing Page Optimization: Collaborate with the content, design and development team to optimize landing pages for better conversions. Reporting & Insights: Provide detailed performance reports with actionable insights and recommendations. Cross-Channel Advertising: Manage campaigns on Meta Ads (Facebook, Instagram), LinkedIn Ads, Twitter Ads, and other paid channels as needed. Preferred candidate profile: We are looking for an Analytically skilled and dynamic PPC Specialist to manage our organization's paid advertising campaigns across various digital platforms. As a PPC Specialist, you will be responsible for researching, implementing, and optimizing our PPC campaigns to drive relevant traffic and leads. Requirements: Proven experience as a PPC Specialist or similar role, with a solid understanding of PPC advertising principles and best practices across various platforms Highly analytical with strong data analysis skills, able to interpret campaign metrics and adjust accordingly Strong attention to detail and ability to manage multiple campaigns simultaneously Excellent communication and teamwork skills to collaborate effectively with other marketing team members Knowledge of Google Analytics (GA4), Tag manager, and other analytics tools Experience in managing larger budgets. Bachelor's degree in Marketing, Advertising, or a related field is preferred Google Ads and Bing Ads certifications are a plus Understanding of SEO principles to complement paid search strategies