Ppc Specialist

Job Description

Position: PPC Specialist (1 Year Experience) Key Responsibilities 1. Campaign Strategy & Planning Conduct keyword research and audience analysis to inform campaign structure and targeting. Develop and maintain campaign plans, including budgets, timelines, and performance goals. Stay up-to-date on platform best practices and emerging trends in paid search and social advertising. 2. Google Ads Management Set up and launch Search, Display, Shopping, and Video (YouTube) campaigns in Google Ads. Write compelling ad copy and design assets that align with brand voice and objectives. Implement bidding strategies (e.g., manual CPC, Enhanced CPC, Target CPA/ROAS) to meet KPIs. Monitor Quality Score, click-through rates, conversion rates, and cost per action, adjusting bids and targeting as needed. Perform regular A/B tests on headlines, descriptions, ad extensions, and landing pages. 3. Meta Ads Management (Facebook & Instagram) Create and manage campaigns in Meta Ads Manager: Awareness, Consideration, and Conversion objectives. Define custom and lookalike audiences, leveraging pixel data and CRM integrations. Design and test various ad formats (carousel, video, collections) and messaging strategies. Optimize for metrics such as Cost Per Impression (CPM), Cost Per Click (CPC), and Cost Per Conversion. Track and troubleshoot pixel and API-based conversion events. 4. Performance Monitoring & Optimization Generate daily/weekly/monthly performance reports using Google Analytics, Google Ads, and Meta Ads Manager. Analyze data to identify performance trends, areas of opportunity, and underperforming segments. Implement bid adjustments, budget reallocations, and creative tweaks to improve ROI. Conduct ongoing keyword pruning (negatives), audience refinement, and placement exclusions. 5. Collaboration & Communication Work closely with designers, copywriters, and developers to create landing pages optimized for conversion. Coordinate with SEO, content, and email teams to ensure cohesive cross-channel marketing efforts. Present campaign results and insights to stakeholders, recommending next steps and budget reallocations. 6. Testing & Experimentation Plan and execute structured A/B and multivariate tests for headlines, creatives, audiences, and landing page elements. Document test results and share learnings to continuously refine targeting and messaging. 7. Compliance & Quality Assurance Ensure all ads meet platform policies and industry regulations (e.g., healthcare, finance, etc.). Regularly audit account settings, tracking tags, and conversion measurement to maintain data integrity. ---Ideal Candidate Profile Experience: ~1 year managing Google Ads and Meta Ads campaigns. Technical Skills: Proficient with Google Ads, Meta Ads Manager, Google Analytics (or GA4), Excel/Google Sheets. Soft Skills: Strong analytical mindset, attention to detail, good communicator, and proactive in learning. Certifications (nice-to-have): Google Ads Search & Display, Meta Certified Digital Marketing Associate.