PPC Specialist - 0124 - Mumbai

About the client:

About the role:

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What you’ll be doing:

• Develop and execute effective PPC strategies to achieve specific marketing objectives.
• Set up, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.).
• Craft compelling ad copy that aligns with campaign goals and target audiences.
• Implement A/B testing to refine ad creatives and improve click-through rates.
• Monitor and manage campaign budgets to ensure cost-effectiveness.
• Stay informed about industry trends and adjust keyword strategy accordingly.
• Analyze campaign performance data using analytics tools.
• Collaborate with the marketing and web development teams to optimize landing pages.
• Conduct regular competitive analysis to stay informed about industry trends.
• Continuously seek opportunities to improve campaign performance through adopting best practices.
  

Who are we looking for?

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a PPC Specialist or in a similar role.
• In-depth knowledge of PPC platforms such as Google Ads, Bing Ads, and social media advertising.
• Strong analytical skills and the ability to interpret data to inform decision-making.
• Certification in Google Ads or other relevant certifications is a plus.
• Excellent communication skills and the ability to work collaboratively in a team.
• Proficient experience in the home services niche.
  

Position:

Remote Status:

Working Hours:

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