Ppc Expert (Urgent- Hiring)

2 - 3 years

2.75 - 3.75 Lacs P.A.

Kolkata

Posted:2 months ago| Platform: Naukri logo

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Skills Required

Ppc CampaignsPpc MarketingPerformance MarketingGoogle AnalyticsDigital CampaignsDisplay AdvertisingPay Per ClickGoogle Adsppc expertDigital AdvertisingFacebook AdsPpc ManagementCampaign StrategyCopy WritingSearch Engine MarketingMeta Adssocial media

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities - Conceptualize and prepare ad creatives, including static images and video ads. - Develop landing pages, website artwork, and project communication taglines. - Schedule and evaluate marketing campaigns; conduct ad account audits and optimizations. - Use hyperlocal data to strategize for local markets. - Set up and manage assets on various platforms (e.g., Google, Meta, LinkedIn). - Design and execute creative changes mid-campaign in real-time. - Optimize landing pages and audit lead feedback. - Plan, execute, and measure experiments and conversion tests. - Develop social media accounts and content to generate traffic and engagement. - Conduct market research and competitor analysis to identify trends and technologies. Preferred candidate profile Understanding of the graphics and video creation process. - Knowledge of marketing content requirements. - Strong copywriting and caption writing skills. - Excellent communication skills for team collaboration and client communication. - Availability on phone/WhatsApp during non-office hours. 2+ years of experience in a similar marketing/branding role preferred. - Knowledge of SMM & Digital Ads. - Experience with digital marketing software: Meta Ads, Google Ads. - Attention to detail and the ability to analyze data and trends. - Bachelor's degree or higher in Business Administration. - In-depth knowledge of social media platforms, best practices, and website analytics. Good communication skills. - Smart and presentable. - Creativity and attention to detail. - Honesty and integrity. - Ability to analyze market trends and consumer psychology. - Self-starter with a can-do attitude. - Consistency and neatness in design outputs. Perks and benefits Career Growth Opportunities: Training, upskilling programs, and certifications in digital marketing. Huge Performance-Based Incentives: Generous monthly/quarterly bonuses based on campaign success and ROI. Paid Leave & Holidays: Annual leave, sick leave, and festival holidays. Work-Life Balance: Encouragement of a healthy work-life balance with minimal weekend work. Creative Freedom: Opportunity to experiment with new ideas and strategies. Modern Work Tools: Access to premium digital marketing tools and resources. Team Outings & Events: Networking and team-building activities.

Information Technology / Software Development
Kolkata

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