PPC Executive

Company Description

ZoopUp is a global marketplace that integrates learning and earning by connecting independent talents and teachers to businesses worldwide. Our platform fosters an online community that provides learning opportunities, projects, and contests for individuals and companies. From aspiring entrepreneurs to established organizations, ZoopUp empowers collaboration in innovative ways, unlocking potential and driving success. We are committed to creating a trust-driven environment where businesses, freelancers, and educators thrive together.

Role Description

This is a full-time on-site role for a PPC Executive based in Lucknow. The PPC Executive will be responsible for planning, creating, and optimizing pay-per-click advertising campaigns across platforms. Daily tasks include conducting keyword research, managing bids, analyzing performance data, generating insights, and delivering reports to stakeholders. Collaborating with cross-functional teams to align campaigns with broader marketing strategies is a key element of this role.

Qualifications

• Expertise in PPC Campaign Management, Paid Search Advertising, and Google Ads
• Proficiency in Keyword Research, Bid Management, and Ad Copy Optimization
• Analytical Skills and Familiarity with Performance Metrics and Reporting Tools
• Understanding of Social Media Advertising on platforms such as Facebook and LinkedIn
• Strong Communication and Collaboration Skills
• Ability to stay updated on industry trends, tools, and best practices in digital advertising
• Bachelor’s degree in Business, Marketing, or a related field is preferred
• Certification in Google Ads or other PPC tools is an advantage