PPC executive

This role is for one of the Weekday's clients

Salary range: Rs 300000 - Rs 400000 (ie INR 3-4 LPA)

Requirements

Key Responsibilities

• Manage and execute PPC campaigns across Google Ads and other paid marketing platforms
• Conduct keyword research and competitor analysis to identify high-performing keywords and opportunities
• Create ad copies, set up targeting options, and configure bidding strategies
• Monitor campaigns daily to track performance and identify areas for improvement
• Optimize campaigns based on CTR, CPC, CPA, Quality Score, and conversion rates
• Perform A/B testing on ads, landing pages, and targeting strategies to improve campaign outcomes
• Track and analyze campaign results using Google Analytics and other reporting tools
• Prepare weekly and monthly performance reports with clear insights and recommendations
• Ensure accurate tracking through UTM parameters, tags, and conversion goals
• Manage budgets and allocate spending effectively to achieve maximum ROI
• Identify growth opportunities across Search, Display, and Video campaigns
• Troubleshoot issues related to tracking, ad disapprovals, or platform errors
• Stay updated with changes in Google Ads policies, algorithm updates, and industry trends
• Collaborate with content, design, and marketing teams to align PPC efforts with overall strategy
  

What Makes You a Great Fit

• Minimum 2 years of experience in PPC campaign management and performance marketing
• Strong knowledge of Google Ads, Google Analytics, keyword tools, and audience targeting
• Ability to understand and interpret performance metrics such as CTR, CPC, CPA, ROAS, and Quality Score
• Good analytical skills with a data-driven approach to decision-making
• Strong communication skills with the ability to explain insights clearly
• Ability to manage multiple campaigns and consistently meet performance targets
• Detail-oriented, organized, and comfortable handling reporting and documentation
• Self-motivated with the ability to work independently in a remote environment
• Passion for digital marketing and willingness to stay updated with market trends and tools