Ppc Executive

Job Description

As a PPC Executive, you will be responsible for managing, optimizing, and analyzing paid search campaigns across platforms such as Google Ads, Bing Ads, LinkedIn, and social media. You will work closely with the PPC team to develop strategies that maximize ROI, drive performance, and achieve client goals. You'll leverage your expertise to optimize campaigns, monitor key metrics, and implement data-driven decisions to ensure the success of digital advertising efforts. Key Responsibilities: Manage and optimize PPC campaigns on Google Ads, Bing Ads, LinkedIn Ads, and social media platforms. Conduct keyword research and competitor analysis to identify new opportunities. Create and test ad copy, landing pages, and bid strategies to improve campaign performance. Monitor and analyze PPC campaign performance, tracking KPIs, and preparing regular reports. Collaborate with the team to implement A/B testing for ads, landing pages, and bidding strategies. Optimize campaigns to ensure high ROI, adjusting budgets, bids, and targeting as needed. Stay updated with industry trends and best practices to improve campaign strategies. Requirements: 1-2 years of experience in PPC campaign management. Strong knowledge of Google Ads, Bing Ads, LinkedIn Ads, and other digital marketing platforms. Proven ability to analyze data, identify trends, and make data-driven decisions. Experience with keyword research, competitor analysis, and budget management. Proficient in Microsoft Excel and Google Sheets. Strong communication, analytical, and organizational skills. Ability to work independently and as part of a team in a fast-paced environment. What We Offer: Opportunity to work with a dynamic team on high-impact digital marketing campaigns. Exposure to various platforms and marketing channels. Career growth and development opportunities in digital marketing.