PPC Analyst/Assistant Manager

Job Description

Job Title: PPC Analyst/Assistant Manager PPC Google Ads Location: Hyderabad Key Responsibilities: • Plan, execute, and manage PPC campaigns on platforms like Google Ads, Bing Ads, and other relevant digital channels. • Conduct keyword research, ad copy creation, bid management, and budget allocation for optimal campaign performance. • Monitor and analyze campaign performance metrics (CPC, CTR, conversion rates, etc.) and make data-driven adjustments to maximize ROI. • Collaborate with the content and design teams to develop engaging ad creatives and landing pages. • Perform A/B testing for ad copy, landing pages, and targeting strategies to improve performance. • Stay updated with industry trends, best practices, and the latest updates in paid advertising platforms and tools. • Generate detailed reports on campaign performance, insights, and recommendations for management. • Manage relationships with Dealer partners/ OEMs/ Business Heads to ensure alignment and consistency in PPC strategies. • Assist in developing PPC strategies aligned with overall digital marketing and business objectives. • Continuously monitor competitors & PPC strategies and market trends to identify growth opportunities. Qualifications and Skills: • Bachelor °ree in Marketing, Business, or a related field. • 2-5 years of experience in managing PPC campaigns, preferably in the automotive or related industries. • Strong understanding of Google Ads, Bing Ads, Facebook Ads, and other paid media platforms. • Proficiency in Google Analytics, Google Tag Manager, and other relevant analytics and tracking tools. • Excellent analytical skills with a strong grasp of data analysis and interpretation. • Ability to work independently and collaboratively in a fast-paced environment. • Strong communication and presentation skills. • Certification in Google Ads or other relevant PPC certifications is a plus. What We Offer: • Competitive salary and performance-based pay(as applicable) • Opportunities for career growth and professional development. • A dynamic and collaborative work environment. • Exposure to diverse automotive brands and cutting-edge digital marketing strategies.