Performance Marketing Specialist

Key Responsibilities:

· Develop, implement, and manage digital marketing campaigns across multiple platforms.

· Plan and execute SEO strategies (on-page and off-page) to improve organic search rankings and website visibility.

· Create and manage Google Ads, Facebook Ads, and Instagram Ads campaigns for lead generation and brand awareness.

· Conduct keyword research and optimize content for SEO and SEM.

· Monitor and analyze performance metrics (CTR, CPC, ROI) to measure campaign success.

· Manage and grow the company’s social media presence (LinkedIn, Instagram, Facebook, etc.).

· Work closely with the design and content team to create engaging posts and ad creatives.

· Perform competitor analysis and identify new digital marketing trends.

· Prepare monthly performance reports and present actionable insights.

Skills & Qualifications:

· Proven experience (1–4 years) as a Digital Marketing Executive or similar role.

· Strong knowledge of SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.).

· Proficiency in managing Google Ads and Meta Ads Manager.

· Excellent understanding of social media marketing and email campaigns.

· Basic understanding of content strategy, branding, and web analytics.

· Strong communication and analytical skills.

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Ability to commute/relocate:

• Sola, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Do you have experience with client communication?

Experience:

• Performance marketing: 3 years (Required)

Language:

• English (Required)

Work Location: In person