Performance Marketing Specialist

Job Description

Job Title: Performance Marketing Specialist Company: NovaNectar Services Pvt. Ltd. Location: GMS Road, Near Kamla Palace Chowk, Dehradun, Uttarakhand – 248001 Job Type: Full-Time Experience: 1–2 years preferred Salary: 12k to 15k About NovaNectar Services Pvt. Ltd.: NovaNectar Services Pvt. Ltd. is a forward-thinking digital marketing agency based in Dehradun. We specialize in delivering high-impact digital solutions including branding, web development, SEO, and paid media strategies. We empower businesses to grow through data-driven marketing and creative execution. Job Overview: We are seeking a Performance Marketing Specialist who is analytical, creative, and passionate about paid media and conversion optimization. The ideal candidate will manage and optimize paid campaigns across platforms such as Google Ads, Facebook Ads, and other digital channels, with a strong focus on ROI and performance metrics. Key Responsibilities: Plan, execute, and optimize paid digital marketing campaigns across various platforms (Google Ads, Meta Ads, LinkedIn, etc.). Monitor campaign performance, analyze key metrics (CTR, CPA, ROAS, CPL), and implement strategies to improve results. Conduct A/B testing for creatives, audiences, and landing pages to drive performance. Perform audience segmentation and remarketing strategies. Collaborate with the design and content teams to develop high-performing ad creatives and landing pages. Stay updated with industry trends, algorithm changes, and new advertising formats. Prepare weekly/monthly reports and dashboards to present performance insights and recommendations to clients and internal stakeholders. Manage advertising budgets and ensure efficient allocation for maximum returns. Requirements: Bachelor’s degree in Marketing, Business, or a related field. 2–4 years of proven experience in performance marketing or PPC campaign management. Hands-on experience with Google Ads, Meta Ads Manager, Google Analytics, and third-party tracking tools (e.g., Tag Manager, Data Studio). Strong analytical skills and a data-driven mindset. Proficiency in Excel or Google Sheets for campaign analysis and reporting. Ability to handle multiple projects and deliver high-quality results under deadlines. Preferred Qualifications: Google Ads and Meta Blueprint Certifications. Experience with eCommerce or B2B lead generation campaigns. Familiarity with tools like SEMrush, Ahrefs, Hotjar, or Mixpanel. What We Offer: A dynamic and collaborative work culture Opportunities to work on impactful, data-driven projects Skill development and growth potential Competitive salary and performance incentives Job Types: Full-time, Permanent Pay: ₹12,000.00 - ₹15,000.00 per month Benefits: Paid sick time Paid time off Schedule: Morning shift Work Location: In person