Performance Marketing Specialist

Job Description

Location: Chandivali, Mumbai Company: Edot Services Roles and Responsibilities :· Build and manage acquisition campaigns across various social, SEM, and display channels to drive revenue and increase ROI. Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics. Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs). Understand new and relevant KPI metrics requirements for performance management and optimization purposes. Work with creative and marketing teams to test strategies and innovation. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels. You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations Campaign Management: Hands-on experience with PPC campaigns on platforms like Amazon, Flipkart & Facebook SEO/SEM Knowledge: Understanding of search engine optimization (SEO) and search engine marketing (SEM).Tools & Platforms Advertising Platforms: Amazon, Flipkart & Facebook Job Type: Full-time Job Types: Full-time, Permanent Pay: ₹30,000.00 - ₹40,000.00 per month Benefits: Paid sick time Paid time off Schedule: Day shift Experience: total work: 1 year (Preferred) Work Location: In person