Performance Marketing Specialist (Amazon Ads) | (2-4 Years of Digital Marketing Agency Experience)

A digital marketing agency helping scale D2C brands is looking to hire an Amazon Marketing Specialist with a successful track record to drive revenue, user acquisition and brand awareness.

Responsibilities:

-Performing keyword research, competitor research, and market research for each assigned account.

-Develop and execute end-to-end Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display Ads

-Launching and managing Amazon Ad campaigns, ad groups, ad keywords, bids, and budgets for all assigned accounts

-Manage advertising budgets effectively, ensuring efficient allocation of funds to maximize campaign reach and impact

-Utilize analytics tools and Amazon's advertising platform data to generate insightful reports.

-Analyze campaign performance metrics, identify trends, and provide actionable recommendations for continuous improvement.

-Analyzing amazon business reports, search term reports, etc.

-Analyzing campaign performance against key metrics to identify, recommend and implement optimizations including account structure, bidding, ad copy and keyword development to improve efficiency, conversion rates and meet clients' KPIs.

Requirements:

2-4 years of experience on Amazon ads

Experience of working with e-commerce brands for managing amazon advertising campaigns

In-depth knowledge of Amazon's advertising platform, policies, and best practices

Proven record of working with D2C consumer brands / marketing agencies

Excellent communication skills

Certification in Amazon Advertising is a plus

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

Data-driven approach to problem solving and a strong track record of driving results

Proactive, team player with good co-ordination and networking capabilities.

Understanding of tools like helium 10, amazon pi, jungle scout

Education: Bachelor's (Required)

• This position requires 2-4 years of relevant experience of working with D2C brands - Fresher please do not apply