Performance Marketing Manager

Job Summary:

Performance Marketing Manager

In this role, you’ll be responsible for strategizing, executing, and optimizing digital campaigns across multiple platforms — including Google Ads, Meta, LinkedIn, and programmatic networks.

You will lead the performance marketing roadmap for VeeFly, own the paid media budget, and work cross-functionally with Brand, Growth, Product, and Sales teams to maximize ROI and accelerate business growth.

Key Responsibilities:

Campaign Planning & Execution

• Develop and execute full-funnel paid media strategies across

  Google Ads, Meta, LinkedIn, programmatic

  , and other relevant platforms.
• Build and optimize campaigns for multiple objectives — awareness, engagement, lead generation, and conversions.
• Manage end-to-end campaign operations including ad setup, keyword research, audience segmentation, bidding, and optimization.

Performance Optimization & Analytics

• Track, measure, and analyze campaign performance using tools like

  Google Analytics, Tag Manager, and platform dashboards

  .
• Continuously optimize for KPIs such as

  CAC, ROAS, CTR, CPL, conversion rates

  , and funnel efficiency.
• Design and implement

  A/B tests

  , creative experiments, and landing page optimizations to improve performance.
• Ensure accurate

  tracking, attribution, and reporting

  through analytics integrations and pixel management.

Cross-Functional Collaboration

• Partner with

  Brand, Product, and Growth teams

  to align campaigns with business goals and creative messaging.
• Collaborate with designers, copywriters, and developers to deliver impactful ad creatives and landing experiences.
• Work closely with the

  Sales team

  to understand product offerings and design effective program pitches.
• Address challenges and concerns of the Sales team by providing actionable insights and campaign learnings.

Innovation & Growth

• Identify and scale

  new acquisition channels, ad formats, and growth hacks

  to maintain a competitive edge.
• Explore automation and AI-driven tools for better campaign management and decision-making.
• Develop and maintain structured

  playbooks and best practices

  for performance marketing excellence.

Required Skills & Competencies

• Proven expertise in

  Google Ads, Meta Ads, LinkedIn Ads

  , and

  Programmatic advertising

  .
• Hands-on experience with

  marketing automation, conversion tracking, and attribution modeling

  .
• Advanced analytical skills with a strong grasp of

  data interpretation, dashboards, and ROI measurement

  .
• Solid understanding of

  audience segmentation, targeting, and retargeting strategies

  .
• Strong project management skills with the ability to handle

  large budgets and multi-channel campaigns

  .
• Proficiency in

  A/B testing, funnel optimization, and landing page experimentation

  .
• Excellent communication and presentation skills to convey insights and results clearly.

Qualifications

• B.Tech / MBA

  from a

  Tier 1 or Tier 2 institute

  .

• 4–7 years

  of hands-on experience in

  Performance Marketing

  , ideally within a

  high-growth startup, digital agency, or SaaS-based environment

  .
• Demonstrated success in scaling paid campaigns and achieving strong ROI across multiple platforms.