Performance Marketing Manager

Job Title: Performance Marketing Manager – RUMI Fine Fragrances

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About RUMI – Fine Fragrances

Role: Performance Marketing Manager

What You’ll Own

Key Responsibilities

• Plan, launch, and optimise Meta (Facebook + Instagram) campaigns for acquisition, retargeting, and retention.
• Manage and scale daily/weekly ad budgets while maintaining and improving ROAS.
• Build and test creative variations — hooks, formats, angles, UGC content — to identify winning patterns.
• Own the UGC and influencer pipeline: briefs, partnerships, content, and performance tracking.
• Work closely with the founder, D2C team, and creative partners to align messaging and performance goals.
• Analyse data across the full funnel and turn insights into actionable experiments.
• Implement rigorous A/B testing for audiences, creatives, placements, and funnels.
• Coordinate with design/content teams to ensure fast creative output and iteration.
• Stay on top of industry trends, platform updates, and performance best practices.
  

What Makes You a Great Fit

• 4–6 years of hands-on experience managing performance marketing for D2C brands.
• Deep expertise with Meta Ads Manager (Google Ads/YouTube experience is a bonus).
• Strong understanding of attribution, pixel setups, events, and tracking tools.
• You know what great UGC looks like — and how to scale it.
• Data-driven mindset with strong analytical skills and comfort with numbers.
• Thrives in a fast-moving, zero-bureaucracy, high-ownership environment.
• A builder who loves experimentation, iteration, and the thrill of finding a winning campaign.
• Bonus if you love fragrances or luxury branding.
  

What You’ll Get

• A front-row seat in building a global Indian luxury brand.
• Ownership, autonomy, and the freedom to execute your ideas fast.
• A high-energy, creative environment with a team that genuinely cares about excellence.
• The opportunity to grow with the brand — personally and professionally.