Performance Marketing Manager

Job Title: Performance Marketing Specialist

Location:

Employment Type:

Experience:

About Us – Sociapa Ventures Pvt. Ltd.

Sociapa is a dynamic brand management and digital marketing agency driving growth through strategy, creativity, and data-led performance. We partner with leading FMCG, lifestyle, and consumer brands — delivering high-performing campaigns across digital and quick commerce platforms.

Role Overview:

We are seeking a Performance Marketing Specialist

This role demands a results-driven marketer who can balance analytical thinking with creative execution to deliver measurable performance outcomes across multiple digital ecosystems.

Key Responsibilities:

• Plan, execute, and optimize

  paid digital campaigns

  across

  Google Ads, Meta Ads (Facebook & Instagram)

  ,

  YouTube

  , and

  Quick Commerce platforms

  (Blinkit, Zepto, Instamart, BigBasket, etc.).
• Drive campaigns for

  product visibility, conversions, and sales uplift

  across eCommerce and Q-Commerce platforms.
• Analyze campaign performance using

  Google Looker Studio, Analytics, Excel, Power BI

  , or similar tools; provide insights and actionable recommendations.
• Conduct

  A/B testing

  , audience segmentation, and creative optimization to maximize ROI.
• Collaborate with the creative, content, and client servicing teams to ensure messaging consistency and campaign synergy.
• Monitor

  budget pacing, bids, and performance trends

  , ensuring cost efficiency and goal achievement.
• Stay updated on

  Quick Commerce trends, category dynamics, and platform algorithms

  to maintain a competitive edge.
• Prepare detailed

  performance reports

  , dashboards, and client presentations with measurable KPIs.

Required Skills & Qualifications:

• 2–5 years of hands-on experience in

  performance marketing

  , preferably in a

  digital marketing or eCommerce/Quick Commerce environment

  .
• Strong command of

  Google Ads, Meta Ads, YouTube Ads

  , and marketplace ad platforms like

  Blinkit Ads, Zepto Ads, and Instamart

  .
• Analytical mindset with expertise in

  Looker Studio, Google Analytics, Excel, Tableau, or Power BI

  .
• Proven ability to manage multiple client campaigns with clear performance tracking and optimization.
• Deep understanding of

  FMCG, consumer goods, and online retail ecosystems

  .
• Excellent communication, reporting, and client interaction skills.
• Bachelor’s degree in

  Marketing, Business, or related field

  .

Preferred Qualifications:

• Google Ads and Meta Blueprint Certifications

  are an advantage.
• Prior experience in

  Quick Commerce ad management

  and

  FMCG campaign strategy

  .
• Familiarity with

  CRM tools

  ,

  conversion rate optimization (CRO)

  , and

  landing page analytics

  .

To Apply:

hr@sociapa.com