Job Description

We have an urgent opening with our esteemed client. Our client is a D2C brand in FMCG sector. Our client has launched multiple new and innovative products in the chocolate and confectionery category. Designation : Performance Marketing Manager Experience : 2 years+ experience in Performance Marketing Location : Goregaon East (Hybrid) Roles & Responsibilities: Performance Marketing: Plan, execute, and optimize paid digital campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other relevant platforms. Develop, implement, and manage PPC campaigns to maximize ROI and reduce customer acquisition costs (CAC). Leverage data analytics and consumer insights to enhance campaign effectiveness and drive continuous improvement. Monitor KPIs such as CTR, conversion rates, ROAS, and customer retention metrics. Conduct A/B testing of ad creatives, landing pages, and marketing copy to improve campaign performance. Collaborate with creative teams to develop high-performing ad creatives and landing pages. Stay updated with digital marketing trends, algorithms, and industry best practices. Online Channel Management: Manage and grow an online sales channel, ensuring strong visibility and sales performance. Develop and execute promotional campaigns and partnerships to enhance online sales. Optimize product listings, pricing strategies, and customer experience to drive conversions. Analyze online channel performance and implement strategies for continuous improvement. Coordinate with supply chain and logistics teams to ensure smooth fulfillment and inventory management. Monitor competitor activities and market trends to stay ahead in the digital space.