Job Description

Designation: Performance Marketing Manager About the Role: We are looking for a Performance Marketing Manager to drive our digital advertising campaigns and maximize ROI across multiple platforms. The ideal candidate will be responsible for strategizing, executing, and optimizing paid marketing campaigns to drive customer acquisition, engagement, and retention. Key Responsibilities: · Develop and execute performance marketing strategies across channels like Google Ads, Meta (Facebook & Instagram) Ads Amazon, Flipkart, LinkedIn Ads, and other paid media platforms. · Manage and optimize paid search, display, social media, and retargeting campaigns to achieve key KPIs (ROAS, CPA, CTR, Conversion Rate, etc.). · Conduct A/B testing on ad creatives, landing pages, and audience targeting to improve performance. · Analyze campaign performance metrics using Google Analytics, Ads Manager, and other tools to provide insights and recommendations. · Work closely with the content and design teams to create compelling ad copies, visuals, and videos. · Manage budgets efficiently, ensuring cost-effective ad spend while maximizing results. · Stay updated with the latest digital marketing trends, ad policies, and platform updates. · Identify and implement new growth opportunities in paid media strategies. · Report on key campaign insights to stakeholders, providing actionable recommendations for continuous improvement. Qualifications & Skills: · 4-10 years of experience in performance marketing, paid media, or digital advertising. · Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and other PPC platforms. · Experience with Google Analytics, Google Tag Manager, and Facebook Pixel for tracking and optimization, Amazon Ads, Flipkart Ads. · Proficiency in keyword research, audience targeting, and bid strategies. · Hands-on experience with conversion rate optimization (CRO) and landing page optimization. · Analytical mindset with expertise in data-driven decision-making. · Ability to work in a fast-paced environment and manage multiple campaigns simultaneously. · Strong communication and collaboration skills. Preferred Qualifications: · Experience with e-commerce or D2C brands. · Knowledge of SEO, influencer marketing, and affiliate marketing. · Familiarity with marketing automation tools (HubSpot, Klaviyo, etc.). · Google Ads and Meta Blueprint certifications are a plus. Show more Show less