Performance Marketing Manager

1. Job Summary

The Performance Marketing Manager is responsible for planning, executing, and optimizing data-driven paid marketing campaigns across digital platforms. The role involves managing budgets, improving ROI, driving user acquisition, and scaling revenue through Google Ads, Meta Ads, and other paid channels.

2. Key ResponsibilitiesA. Campaign Strategy & Execution

• Develop, execute, and optimize performance marketing strategies across Google Ads, Facebook/Instagram Ads, LinkedIn Ads, YouTube, and other platforms.
• Plan and run campaigns for lead generation, sales, app installs, retargeting, and brand awareness.
• Ensure campaigns align with business goals and target audience.

B. Data Analysis & Optimization

• Monitor KPIs such as CPC, CPA, ROAS, CTR, CPL, and conversion rates.
• Conduct A/B testing for creatives, landing pages, audiences, and messaging.
• Analyze performance data and use insights to optimize campaigns and improve ROI.
• Track campaign performance using analytics tools (Google Analytics, GA4, Tag Manager, Data Studio).

C. Budget & Revenue Management

• Manage and allocate monthly/quarterly advertising budgets effectively.
• Ensure maximum returns on ad spends with efficient cost control.
• Forecast budgets, revenue projections, and campaign outcomes.

D. Cross-functional Collaboration

• Coordinate with design, content, product, sales, and tech teams for campaign assets and landing pages.
• Work closely with SEO and CRM teams to ensure holistic marketing performance.
• Brief creative teams for ad copies, visuals, and video assets.

E. Reporting & Documentation

• Create weekly and monthly performance reports with actionable insights.
• Present campaign analytics, growth metrics, and improvement strategies to management.
• Maintain proper documentation of campaigns, budgets, and results.

F. Market & Competitor Research

• Stay updated on industry trends, algorithm changes, and new tools.
• Conduct competitor analysis to identify opportunities for performance improvement.
• Explore new platforms (TikTok Ads, Snapchat Ads, Programmatic Media, etc.) when relevant.

3. Qualifications & SkillsEducation

• Bachelor’s/Master’s degree in Marketing, Business, Analytics, or a related field.

Experience

• 2–6 years of experience in performance marketing or paid ads management.
• Proven track record of managing high-budget campaigns and delivering strong ROI.

Technical Skills

• Expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and YouTube Ads.
• Strong understanding of GA4, Google Tag Manager, Google Data Studio, and attribution models.
• Knowledge of CRM tools, automation tools, and landing page builders.
• Familiarity with conversion tracking, pixels, UTM tagging, and CRO principles.

Soft Skills

• Strong analytical mindset and data-driven decision making.
• Excellent communication and presentation skills.
• Ability to multitask and manage deadlines.
• Creative thinking and problem-solving attitude.

4. Key Competencies

• ROI-focused execution
• Analytical & strategic thinking
• Campaign optimization
• Budget management
• Leadership & collaboration

Job Type: Full-time

Pay: ₹17,250.37 - ₹62,301.05 per month

Work Location: In person