Performance Marketing Manager

Job Description

This role is with SolarSquare - one of our portfolio company About SolarSquare SolarSquare is one of India s leading residential solar companies, revolutionizing the way homeowners adopt solar energy. With a strong commitment to innovation, customer-centricity, and sustainability, we are on a mission to make rooftop solar a mainstream choice for Indian households. SolarSquare wants to be the Home-Energy brand of future India - we help homes switch to solar and move away from traditional electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India. Through our innovations and customer service we are raising the bar of the industry and became India s fastest growing residential solar brand in 2 years. 1. Be accountable for all PPC campaigns (search, display, YouTube P-Max, Meta ads) - Hands-on experience with Google Adwords (search, Shopping, Perf Max YT) and Meta marketing - Develop, implement, and manage paid search and paid social campaigns to generate high-quality leads - Set up, manage, and optimize Meta ads (Facebook and Instagram) including campaign objectives, audience targeting, and ad creatives - Conduct keyword research, ad copy creation, and A/B testing for Google Ads (Search, Display, Video, Shopping) - Expertise in Meta (Facebook and Instagram) advertising, including: - Facebook Ads Manager - Instagram Ads - Audience Insights and Custom Audiences - Retargeting and Lookalike Audiences - Dynamic Ads - Video Ads - Strong understanding of all Google Ads formats, including: - Search Ads - Display Ads - Video Ads (YouTube) - Shopping Ads - App Campaigns - Experience with conversion tracking, pixel setup, and event tracking 2. Reviewing end-to-end PPC strategy and execution on Google and Meta - Strategizing, creating, and managing campaigns across various digital channels - Optimizing campaigns based on data-driven insights and quantitative analysis to ensure high ROI - Establishing relevant KPIs and targets, and use dashboards for performance tracking and optimization purposes - Driving improvements in ROI and cost per acquisition (CPA) across all channels - Extensive experience in running tests experiments, bidding strategies and attribution tools 3. Keep track of and optimize the entire funnel (from impressions to conversions) for all Ads - Leveraging A/B tests, conversion rate optimization (CRO), and other optimization techniques to improve Ad effectiveness 4. Budget planning and implementation schedules to achieve revenue goals - Manage budget allocations, bid strategies, and optimize for ROI - Utilizing marketing budgets and allocating resources to achieve business goals in the most efficient manner 5. Data collection and analysis - Identify trends and insights to optimize spend and maximize ROI, Identifying performance issues using analytics platforms to ensure effective campaigns - Measure and provide internal reports on the performance of all digital marketing campaigns by assessing against goals (ROI and KPIs) - Establish data collection mechanisms + processes, allowing quick feedback loops for various teams - lead qualification, pre-sales and field sales team - Measure and improve website traffic and web conversion - Monitor competitor activity and keep an eye out for trends 6. A little bit of everything - Design and develop different messaging strategies for key stakeholders - Identify and evaluate new digital technologies and web analytics tools - Work closely with the wider marketing team to optimize audience and communication strategies - Collaborate with the content and design teams to create compelling ad creatives and landing page 4+ years of digital marketing experience preferably in B2C product or financial/investment services industry Strong analytical skills with the ability to analyze raw data, draw conclusions and develop actionable recommendations, data-driven i