Performance Marketing Manager

Role Overview

The Performance Marketing Manager will drive EduMont’s customer acquisition, engagement, and retention across digital channels. This role requires strong analytical ability, hands-on campaign execution, and the ability to optimize paid marketing efforts for courses like US CPA ,US CMA, EA and others. You will help build a scalable and predictable growth engine for EduMont.

Key Responsibilities

1. Performance Strategy & Execution

• Develop and execute performance marketing strategies across Google Ads, Meta, LinkedIn, Display, and YouTube.

• Build structured TOFU–MOFU–BOFU funnels to improve visibility into CPL, CAC, and conversion quality.

• Maintain platform-wise campaign structure ensuring uniformity in targeting, audience segmentation, and product workflows.

2. Campaign Optimization & Analytics

• Conduct weekly analysis to extract business, user, and campaign insights.

• Optimize campaigns using data-driven decisions to improve CPL, CAC, and ROAS.

• Maintain a paid marketing optimisation calendar and ensure actionable improvements are implemented.

3. Budget Ownership

• Manage platform budgets and track CAC, ROAS, and product-wise performance.

• Ensure efficient budget allocation based on performance metrics and business priorities.

4. Cross-Functional Collaboration

• Collaborate with Creative, Product, Counsellor, and Analytics teams to execute data-backed campaigns.

• Maintain and execute the annual marketing calendar in collaboration with Brand & Content teams.

5. Partnerships & Growth Initiatives

• Identify and manage digital partnerships in line with EduMont’s goals.

• Track partner performance, optimize regularly, and ensure ROI-positive outcomes.

6. Reporting & Insights

• Track and report campaign performance using Google Analytics, Ads Managers, and dashboards.

• Present performance updates and insights to senior management regularly.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or related field.

• 4-5 years of experience in performance marketing.

• Strong expertise in Google Ads, Meta Ads, LinkedIn Ads, and Display advertising.

• Proficiency in Google Analytics, CRM tools, and Excel.

• Strong analytical, communication, and project management skills.

• Ability to work in a fast-paced, dynamic environment.

hrteam@edumontclasses.com